Research Excellence & Effectiveness Awards

BMRA Awards for Research Business Effectiveness


Award for People Management

Award for Quality & Service Excellence

Award for Innovation

Award for Best Agency

SPONSORS

RPCushing
MQA
Pulse Train
Willott Kingston Smith

 

 

AWARD FOR PEOPLE MANAGEMENT

WINNER: Brahm

We were very impressed with the ‘University of Brahms’ training concept that encourages staff development in an original and imaginative way. Brahms demonstrated a consistent and thorough approach to maintaining company excellence through self improvement.

FINALISTS:

  • Acritas
  • BMRB

AWARD FOR QUALITY & SERVICE EXCELLENCE

WINNER: BMRB

Following its potentially very disruptive company relocation and re-organisation, BMRB has clearly shown that it did not allow this to compromise either its commitment to its quality obligations, or its desire to maintain a seamless continuation of its standards of client service.

FINALISTS:

  • PH Research
  • TNS

AWARD FOR INNOVATION

WINNER: Spring Research

Whilst there was healthy and sometimes prolonged debate over some of our awards, this was a unanimous decision. It shows a fresh approach to the usually very formularised marketing strategy in the high value area of luxury cars. As one of the judges commented, when asked why they decided on Spring Research “Quite simply, as a research methodology, I’d buy it!”

FINALISTS:

  • Inteprid Consulting
  • Vision One

Photo: Richard AsquithAWARD FOR BEST AGENCY

WINNER: BMRB

Despite having moved into a new location and come under the much larger umbrella of the Kantar Group, BMRB has been able to maintain its unique identity as an agency of integrity, quality and standing within our industry. Furthermore, it was able to demonstrate a positive approach to its social responsibilities by its commitment to the important, rather than profitable, social research it undertakes.

FINALISTS:

  • Flamingo
  • Nunwood
  • Synovate

What the judges said:
“As judges we were very impressed by the number, breadth and calibre of entries we received this year, particularly from the larger agencies.”

   

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