David Winton Award for Innovation in Research Methodology

This Award will be given for a paper describing a new methodology which adds to the body of market research knowledge and significantly contributes to the way research is both thought about and carried out.

To qualify for consideration papers must demonstrate one or more of the following:

the introduction of a new technique
the stretching of an existing technique
the application of an established technique from another discipline to the research environment

The method/technique can be quantitative, qualitative or a mixture of both.

Anyone reading the paper should be able to replicate the methodology and papers must therefore be available in the public domain. Only published papers – or those about to be published – will be considered.

The judges will be looking for full papers – not synopses – and these should clearly demonstrate both the innovative nature of the work and the demonstrable outcomes.

Papers presented at Research 2009, BIG Conference 2009 or published in the IJMR (International Journal of Market Research) are automatically considered for the Award. Authors of these papers do not need to make a separate submission.

Papers may also be submitted specifically for this award.

How to apply

A valid entry pack will comprise 15 copies of the submission document plus 1 copy of the Entry Form. Entry packs should be marked 'AWARDS' and sent registered post or courier to Sue Trenhaile, MRS, 15 Northburgh Street, London EC1V 0JR by 5pm on Friday 31 July 2009.

Submit your Entry Form by email AND include a printed copy with your entry pack.

Submission format

Basis of submission: Paper plus 200 word summary.

Your Summary is an important part of your applications and should state how your entry meets the criteria for the award. It should be bound in after the title page of your document.

Your submission must be presented as one complete bound-in document.
Sheets of A4, single sided, must be used.
The document must include a title page, a brief Summary and the paper.
The title page should state the title of the paper and the names of the authors as they should be published. This should also be stated on your Entry Form.
The Summary (max 200 words) must be bound in after the title page.
Papers may be of any length but must be in the format of a formal written paper, properly referenced.
Charts/illustrations should ideally be included within the body of the paper – appendices should be kept to a minimum.
Your submission will be judged on the merits of the paper alone – no additional material will be considered.
Entry forms should be sent in with – but not bound into - the submission document.

Rules of entry – David Winton Award

Entries are welcomed from both individuals or teams, but you must nominate a primary contact on your Entry Form who will take overall responsibility for the entry.
The primary contact must ensure that permission to enter the Awards is obtained from all parties involved including any clients or suppliers.
Entries must not overtly ‘sell’ any organisation. Company logos are acceptable.
The judges’ decisions are final and the Panel will not enter into correspondence about them.
The purpose of this award is to add to the body of market research knowledge – the paper must therefore already be published or about to be published – and thus in the public domain. Publication details must be specified on the Entry Form.
We may subsequently wish to publish case studies based on the materials provided but specific permission to publish will always be sought from the entrants.
Entries must be received by 31 July 2009 to qualify. No extensions will be granted.

There is no entry fee for this award, as eligible papers are culled from a variety of sources.

Download entry form (PDF 62KB, PDF Help)

One ticket to the Research Awards Dinner in December will be allocated per shortlisted entry. Additional tickets can be purchased nearer the time at the standard advertised price.

Previous Awards winners.

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