Awards 2002
MRS Awards for Published Work 2002
Silver Medal
The relationship between customer and supplier perceptions of
the manufacturer's market orientation and its business performance
Fred Langerak, Department of Marketing Management, Erasmus University
Rotterdam
The David Winton Award (The Best Technical Paper)
Getting the message across: a semiotic analysis of the MR discourse
Virginia Valentine, Semiotic Solutions.
ISBA Award (Advertising Case History)
I hear you knocking…can advertising reach everybody in the target
audience?
Ian Brace and Louise Edwards, NFO BJM and Clive Nancarrow, Bristol Business
School, UWE.
The Applications of Research Award (Research Effectiveness Case
History)
Inspiring the organisation to act: A business in denial
Flemming from Thygesen, Levi Strauss Europe and Paul McGowan, Added
Value
Conference Awards
Best Paper Award sponsored by KD Consulting
Inspiring the organisation to act: A business in denial
Flemming from Thygesen, Levi Strauss Europe and Paul McGowan, Added
Value.
Best Presented Paper Award sponsored by Discovery Research
Inspiring the organisation to act: A business in denial
Flemming from Thygesen, Levi Strauss Europe and Paul McGowan, Added
Value.
Best New Thinking Award sponsored by The Independent Fieldwork Company
Repositioning market research: A new MR language
Virginia Valentine, Semiotic Solutions.
Best Newcomers Award sponsored by The New Fieldwork Company
Citizenship outside the classroom
Penny Harwood and Caroline Davey, Opinion Leader Research.
The Chairman's Awards sponsored by MRS
Demystifying semiotics: Some key questions answered
Rachel Lawes, Lawes Consultancy.
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