The Research Excellence
& Effectiveness Awards 2003
Excellence Awards
MRS Silver Medal
This is awarded annually for the best paper published in the International
Journal of Market Research.
Winner: Phyllis Macfarlane, NOP Research Group, for Structuring
and measuring the size of business markets. International Journal
of Market Research, 44(1), 7-30.
MRS 2003 Conference Awards
Best Presented Paper Award
Sponsored by Discovery Research
The winning paper will have been interestingly presented in terms of
manner and style, and well timed. The presentation will have built on
the written paper and the visual aids will have made a relevant contribution
to its communication.
Winner: Victoria Brooks, Fallon London, for Exploitation
to engagement: The role of market research in getting close to niche
target markets.
Best Newcomer Award
Sponsored by The New Fieldwork Company Ltd
This is awarded to speakers who have not presented a paper at the MRS
Annual Conference before and who are either under thirty years of age
or have spent less than five years in the industry.
Winner: Nick Southgate, Cogent Elliott, for Cool hunting
with Aristotle. Welcome to the hunt.
Best New Thinking Award
Sponsored by The Independent Fieldwork Company
The winning papers will have represented a contribution that contains
innovation and/or new thinking.
Winner: Mark Earls, Ogilvy & Mather, for Advertising
to the herd: How understanding our true nature challenges the ways we
think about advertising and market research.
Winner: Mark Oldridge, Ogilvy & Mather, for The rise
of the stupid network effect.
Best Paper Award
Sponsored by KD Consulting
This is awarded to the paper that will have best represented a contribution
to research knowledge or application.
Winner: Anthony Tasgal, Freelance Hyphenate, for The science
of the brands: Alchemy, advertising and accountancy.
Best Contribution to Conference Award
Sponsored by Price Jamieson
This is a new award this year which aims to recognise contributions
to the Conference other than the formal papers
Winners: Andy Dexter, Citigate DVL Smith, and Virginia Valentine,
Semiotic Solutions, for bringing about a sea-change in the Conference
style.
David Winton Award
Sponsored by TNS
Eligibility for this award for best technical paper is extended to
papers presented at the MRS Annual Conference, published by the MRS,
or submitted specially for the Award.
Winners: Roy Langmaid, Promise, and Mac Andrews, The Brand
Works, for Theory and practice in the large group. Part 1 Project design
and facilitation. RESEARCH2003 paper.
Worshipful Company of Marketors Award
This is awarded for the best overall performance in the MRS Diploma
Case Study Examination.
Winner: Victoria Hardy, BMRB International.
The Research Magazine Talent Magnet Award
Sponsored by Research International
This Award was created to seek out the young researchers who will attract
tomorrow's researchers to the industry. The judging panel was looking
for researchers with boundless enthusiasm, proven skills, and the ability
to sell the research industry to graduates and those working in associated
industries.
Winners: Ben Tuff, Britvic Soft Drinks Ltd, and Davina O'Donoghue,
Evo Research & Consulting Ltd.
Effectiveness Awards
MRS Applications of Research (Research Effectiveness
Case History)
This is awarded to the paper which best demonstrates the way in which
research can aid decision-making.
Winners: Simon Clough, MGN, & Lyn McGregor, Independent
Consultant, for Capturing the emerging Zeitgeist: Aligning The Mirror
to the future. RESEARCH2003 paper.
Finalists:
- Victoria Brooks, Fallon London, for Exploitation to engagement:
The role of market research in getting close to niche targets.
RESEARCH2003 paper.
- Phyllis Macfarlane, NOP Research Group, for Breaking through
the boundaries - MR techniques to understand what individual customers
really want, and acting on it. RESEARCH2003 paper.
ISBA Award
This award is for the case history, or other paper, which best illustrates
the use of market research in the creation and evaluation of effective
advertising.
Winner: Jonathan Fletcher, Citigate DVL Smith, for A data
factory in the middle of Storyville? Preparing the market research industry
for the dream economy. RESEARCH2003 paper.
Finalists:
- Victoria Brooks, Fallon London, for Exploitation to engagement:
The role of market research in getting close to niche targets.
RESEARCH2003 paper.
- Mark Earls, Ogilvy & Mather, for Advertising to the herd:
How understanding our true nature challenges the ways we think about
advertising and market research. RESEARCH2003 paper.
- Anthony Tasgal, Freelance Hyphenate, for The science of the brands:
Alchemy, advertising and accountancy. RESEARCH2003 paper
ASC/MRS Award for Technology Effectiveness
This new award is for outstanding innovation in the application of
software or technology to market, opinion and social research in achieving
greater effectiveness in research. It aims to bring deserved prominence
and greater recognition to those whose excellence in the application
of technology is making an outstanding contribution to research effectiveness.
Winner: Information Tools for Harmoni
Finalists:
- Open Air for Accesspoint
- SPSS MR for Dimensions Data Model
- Voxco for Interviewer VCC
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