MRS / ASC Technology award
2007 has been a very exciting place to be for market research technologist. There has never been a better time for market and opinion researchers and technologists to work together. Whether we are looking to consolidate through process efficiencies, or to gain differentiation in the promised ‘Research 2.0’ utopia, technology and innovation are at the heart of making this happen.
The large number and diverse range of entries this year lived up to the exciting time we are in. The ASC would like to congratulate this year’s winner and hope that their work inspires others to continue to develop research methodologies through the effective use of technology. We are already looking forward to the 2008 award!
 Winner: BuzzBack Market Research - eCollageTM and Tag Cloud Viewer
(Web 2.0-based research tools)
What the judges said
eCollage and Tag Cloud Viewer takes an innovative approach to moving a traditional projective method into the modern online environment. This tool both engages and stimulates users, increasing the richness of verbatims. The ability to review open ended responses alongside the user generated collages and associated paradata makes this a powerful tool for gaining insight.
All the judges felt that eCollage and Tag Cloud Viewer is a very worthy winner. The innovation behind making an off-line qualitative technique work so successfully online is excellent and should inspire others to think outside the research box. This technology accurately represents the exciting times of our industry.
Finalists:
ISTI-CNR - VCS (Verbatim Coding System)
What the judges said
VCS (Verbatim Coding System) is a potentially powerful automated coding tool for survey open ended questions. This technology is a great step forward on the road to comprehensive automated coding that will eventually add huge efficiencies to the coding process.
Square Systems Ltd – Opinion 8 (Automated telephone / IVR system)
What the judges said
Opinion 8 is a comprehensive open source tool for conducting cost effective IVR studies. It has extensive data controls, management alerts, real-time reporting and multi-modal capabilities. This tool makes IVR accessible to all researchers.
QSR International - Xsight (qualitative data analysis tool)
What the judges said
Xsight is a sophisticated data management and reporting desktop application for use mainly within qualitative research studies. It is well designed with easy to use interfaces letting researchers effectively manage unstructured inputs, analyse and review data themes and broadens the reuse of data.
ASC judging panel
- AJ Johnson
- Laurance Gerrard
- Raz Kahn
- Keith Morris
- Mike Trotman
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