MRS Fellowships 2003
MRS Fellowships are awarded in recognition of an exceptional contribution to market research. Nine fellowships
were awarded in 2003:
- Don Beverly
- Susan Blackall
- Heather Dunn
- Stephen Ellis
- Sally Ford-Hutchinson
- Kathleen Hamilton
- Jonathan Jephcott
- Corrine Moy
- Richard Roberts-Miller
MRS Honorary Fellowships
An MRS Honorary Fellowship is a rare distinction. It is awarded to
those working outside market research but who have given good service
or support to it.
Michael Thomas
Professor Michael Thomas is an eminent academic who has contributed
enormously to the theory and practice of marketing, and to the professions
related to marketing. His body of work has been thought-provoking rather
than recording established knowledge. He has made an exceptional personal
contribution towards the economic transformation of post-communist states,
in particular Poland such that he was awarded the Commander Cross of
the Polish Order of Merit in 1994. In the UK his work was further recognised
by the award of an OBE in 1999. Michael has been closely associated
with the Chartered Institute of Marketing, and was elected as its Chairman
in 1995. As President of MRS since 1999, he has been enormously influential
on many of the Society's policies, especially on professional development,
and has been a contributor of much wit and wisdom. The Society records
its appreciation and gratitude for Michael's support by awarding him
an Honorary Fellowship.
Richard Webber
Richard Webber spent his early career with the Centre for Environmental
Studies, where he applied cluster analysis to the 1971 Census to study
inner city deprivation. He saw the potential of area classifications
for market research and took his first national classification of residential
neighbourhoods, named ACORN, to the MR community. This led to the birth
of the geodemographics industry in the UK, and Richard is regarded as
its founder. Over the years, he took geodemographics from being a time-consuming
bureau-based task and put it into a PC package resulting in the birth
of the desk-top market analysis system. On the way, he also created
the MOSAIC classification. Today, there are few large consumer-oriented
organisations or quantitative research agencies that do not use geodemographic
classifications such as ACORN or MOSAIC. The market research industry
therefore owes Richard a great debt for the tools that it now takes
for granted.
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