Forthcoming Conferences

Research 2010: The Annual Conference

23-24 March 2010, Park Plaza Riverbank, London

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Retail Research

5 May 2010, Sofitel St James, London SW1Y 4AN

Leading UK retailers and manufacturers are employing a combination of innovative and traditional market research techniques to get closer to their customers and sell to them more effectively. Hear how eye-tracking technology, neuromarketing, virtual reality, RFID, video surveillance and social communities can help you uncover customer insights and drive revenue-enhancing retail strategies.
Programme details

IJMR Research Methods Forum

2 November 2010, The Royal Society, London SW1Y 5AG

Programme details to follow.

Please contact john.bizzell@mrs.org.uk to register to receive further information when it is available.

Recent Conferences

Data Matters

17 February 2010, Mayfair Conference Centre, London W2

Businesses strive to understand customers, target demographics and gain deep insight into the wants and needs of their audience. Presentations given by Interbrand and Oracle among others illustrated data techniques designed to maximise insight into customer bases.
Programme details

Children: Seen and heard

This event took place on 27 January 2010.

Now in its fourth year, this conference showcased cutting-edge case studies, aired insightful opinion and hosted stimulating debate and was a must-attend event for agencies and clients wanting to capitalise on the fast-moving developments in this most challenging of sectors. The way we consume and interact with media has been transformed. Passive consumers of mainstream content are rapidly being replaced by sophisticated niche audiences. Increased audience interaction with new media platforms is paving the way for more active users of content with a new set of media expectations and behaviours.
Programme and further details.

New media and technology

This conference took place on 19 November 2009

The way we consume and interact with media has been transformed. Passive consumers of mainstream content are rapidly being replaced by sophisticated niche audiences. Increased audience interaction with new media platforms is paving the way for more active users of content with a new set of media expectations and behaviours.
Programme and further details

IJMR Research Methods Forum: Stop asking, start listening

This conference took place on 4 November 2009

Should research methods be more concerned with listening to what consumers and citizens say, rather than pre-framing the agenda by asking pre-defined questions or using discussion guides?
Programme and further details

Report on research-live (5 November)

Target: 350 Million Consumers!
How Geodemographics is being applied across an ever expanding Europe

This conference took place on 1 April 2009

As organisations expand to operate across national boundaries, market targeting methodologies must follow this expansion. This conference looked at how geodemographics is being used across Europe to help organisations to optimise the definition of target markets.
Report and Presentations

Research 2009: The Annual Conference

This conference took place on 24 & 25 March 2009

Programme and highlights
Conference Awards

Details of previous one-day Research Conferences can be found on the research-live website.