The Market Research Society enhances services for members

Date: 31 August 2001

The Market Research Society's (MRS) 10,000 members and customers are, from today, set to enjoy an even higher quality of service than before. This is due to the installation of a sophisticated new CRM database system at The MRS' London headquarters.

The new software, TIMSS (TMA Integrated Member Services Solution), will bring a wide range of benefits to both The MRS and its members. These include providing a much greater, more fluid and accurate flow of information between departments and allowing membership enquiries to be handled with increased efficiency. By building up a "memory" of each member The MRS will be able to specifically target them with details of relevant training courses, Society events and product information.

TIMSS will also play a key role in integrating the organisation of The MRS' Annual Conference in the future. In addition to allocating rooms to speakers and booking stands at the accompanying trade fair, it will allow The MRS to log the details of each of the 1,500 participants who attended this year's Conference. This latter feature will provide important information to enable The MRS to plan and promote future events effectively.

For the future, there are plans to use TIMSS to allow members to gain direct access to their records via the Internet. This will enable them to update their own details, book places on courses and order MRS material, making their interaction with the Society yet more streamlined.

Carol Curran, Head of Membership and Marketing Services for The Market Research Society commented, "This is an important new development for The MRS. TIMSS will allow us to provide a more responsive and personalised service to our members and customers, and to implement real customer relationship management (CRM) across all MRS activities - events, networking groups, professional standards, qualifications, training, conferences, seminars, publications and information services. It is a sophisticated system and its implementation involved the participation of every employee in The MRS. That it has been introduced so smoothly throughout the Society is a credit to all involved and we are looking forward to deriving maximum benefit from it."

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