Radical new approach for the Market Research Society's Annual Conference

Date: 11 July 2002

The Market Research Society has today unveiled radical new plans for its annual Conference, 'Research 2003'. As well as offering a range of prestigious guest speakers and topical debates, next year's Conference will also include new and varied formats, increasing cross-disciplinary involvement and different social activities to make Research 2003 the most important event in the market research calendar.

'the thought leadership: revolution' will be the central theme for next year's event. A selection of high-profile speakers will tackle a range of critical themes in thought leadership. Alongside the formal presentations, new for this year there will also be shorter, less formal seminars and interactive break out sessions, providing the opportunity for discussion and debate.

Cross-disciplinary involvement is central to next year's format. Research 2003 will break beyond the boundaries of the research industry and consider factors affecting the future of the entire marketing profession. As such, the Conference will appeal to marketing professionals from all disciplines, including researchers, advertising executives, design and branding consultants, as well as PR professionals and other consultants.

Research 2003 will take place between 19-21 March 2003 and will have a new venue too - The International Convention Centre in Birmingham. Outside Conference hours, there will be a range of informal social activities providing the opportunity for networking and discussion.

Andy Dexter, Citigate DVL Smith and Chair of the Conference Programme Team, commented, "What researchers do, in all its variants, lies at the very heart of marketing. From the raw material of information we generate great ideas, best practices and insights which influence brands, consumers and market opportunities. Next year's Conference will provide the ideal opportunity to seize the chance to entrench the position of research professionals amongst the thought leaders of the marketing world."

Sally Ford-Hutchinson, Chair, The MRS, concluded by noting, "The Annual Conference of The MRS is the flagship event of the industry and Research 2003 promises to be more dynamic and thought-provoking than ever before. The new format and sessions - together with a highly topical theme - will undoubtedly provide the opportunity for debate and challenging discussion."

The Market Research Society is currently calling for synopses and session plans. Those who are interested in making a contribution should contact Sophie Russell-Ross on 020 7566 1876 or email conference@mrs.org.uk. The deadline for submissions is Friday, 6 September 2002.

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