The Market Research Society's journal awarded top accolade

Date: 4 March 2002

The International Journal of Market Research (IJMR) has been awarded top prize in the Emerald (formerly ANBAR) Golden Page Awards. Against 46 competitors in the marketing and logistics class, IJMR won the 'Readability of Research' award.

IJMR is published on behalf of MRS by WARC (the World Advertising Research Center) and is part of a wider project to make MRS intellectual property widely available electronically via www.warc.com.

David Barr, Director General of MRS, said: "IJMR has been for many years the most authoritative learned journal on leading-edge methodologies, innovations, and outstanding case studies in market research. It is also a vital part of the overall effort by MRS to encourage and recognise excellence. This award for readability reflects great credit on the authors of published papers, on the editors for their judgement and guidance to authors, and on the publishers for a very effective redesign initiated two years ago. It really is a tribute to successful collaboration".

Robin Sutton, Managing Director of WARC added: "We are very proud that one of our flagship publications has won this award against competition from such a large number of other journals. IJMR creates a very effective bridge between research practitioners and the academic community and is also testimony to the success of our partnership with MRS."

Notes for Editors

The Market Research Society is the world's largest international membership organisation for professional researchers and others involved or interested in market, social or opinion research.For more information on the Society and a full list of its publications, please visit www.mrs.org.uk

The International Journal of Market Research (IJMR) is published quarterly and sent to all Full Members of MRS as part of their membership benefits. Subscription details for non-Members are available from the World Advertising Research Center (WARC), Farm Road, Henley-on-Thames, Oxon, RG9 1EJ. Tel 01491 411000, Fax 01491 418 600, www.warc.com/IJMR

World Advertising Research Center offers the largest single source of online intelligence for the marketing, advertising, media and research communities worldwide at its website www.warc.com. The subscription-based service gathers together over 15,000 articles, case studies, research and conference papers drawn from over 25 international sources covering all areas of marketing communications. Further information on WARC publications can be found at the online Bookstore http://www.warc.com/bookstore.

Back to Press Releases

What's New - Membership - Company Partner Service - Members' Area - Code/Guidelines - Qualifications - Training - Awards
Events - Networking - Publications - Media Info - Market Research - Search - Site Map - A-Z Directory - Contact Us - Home