New MRS Training Course To Broaden Understanding Of Market Research

Date: 15 January 2004

The Market Research Society (MRS) has today announced the launch of a new training course designed to broaden understanding of market research. Market Research - An Introduction has been developed to provide an understanding of the role of market and social research in society and business. A major feature of the course is that it will be delivered entirely online, allowing registrants to complete it in their own time.

The new course is aimed at those with little or no experience of market research. It is particularly suited to support staff, those commissioning research for the first time, those wishing to carry out small-scale research to support their businesses, field workers and those seeking an understanding of market research.

Market Research - An Introduction is divided into three core segments to provide participants with a broad knowledge of social and market research. The three areas of study include:

the basics of market research - an overview of research objectives, research design and content and an introduction to research methodologies
designing a research project - the tools of market research, including an introduction to qualitative and quantitative research, an overview of sampling and interviewing, and an introduction to questionnaire design
completing the market research process - how to turn data into findings, reporting and communicating findings, and professional development and the market research industry

The course is accessed via the MRS website - www.mrs.org.uk - and the whole of the course is undertaken online, with a certificate issued once all of the course modules have been successfully completed. Vicky Stokes, Head of Conferences, Training and Seminars at The MRS, commented, "Market Research - An Introduction has been developed in response to popular demand and has been specifically designed to suit the medium of e-learning. We are aware that many individuals, both within and outside the industry, have an interest in learning more about market research yet are deterred from taking a course due to time constraints or high costs. The key benefit of this course is that it is accessible to everyone, in the UK and overseas, and they can fit in the training to suit their personal timetables. We expect it to be much in demand."

Market Research - An Introduction is the second online training course provided by The MRS. Its first online course, in questionnaire design, has proved highly successful since its launch a year ago. Both courses have been developed in partnership with specialist electronic publisher Nelson Croom to provide the highest standards of e-learning.

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Note for editors

The MRS is the world's largest international membership organisation for professional researchers and others involved or interested in market, social or opinion research.
For more information about The MRS and its activities visit www.mrs.org.uk

· LARIA was established in 1974 to promote the role and practice of research within the field of local government and provide a supportive network for those conducting or commissioning research.

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