MRS Calls for Entries to Research Excellence & Effectiveness Awards

Date: 5 April 2005

MRS has announced the call for entries for its prestigious MRS Research Excellence & Effectiveness Awards 2005. The Awards, launched last year, seek to encourage and recognise outstanding achievement in the market and social research profession by rewarding innovation in the creation and implementation of a research project.

The development of innovative techniques for market, social and opinion research, the best use of research to inform an advertising campaign and the positive impact of research on decision-making within public policy are three areas that will be rewarded at the high-profile Awards ceremony in October.

The winners of the annual MRS Research 2005 Conference Awards, shortlisted at the conference last month, will also be announced at the dinner.

Professor Michael Thomas, Chair of the Awards judging panel, comments, “The MRS Research Excellence & Effectiveness Awards were a huge success in their launch year, attracting sixty entries, and we are confident of even more submissions this time around. Our prime purpose with the Awards is to encourage new thinking within the research profession and to showcase the ways in which it contributes to business and brand effectiveness. It is important that our industry continually evolves to meet the changing needs of our clients and their customers; applauding innovation and sharing best practice is crucial to this.”

The MRS is inviting entries in five distinct categories:

New research techniques – the submission which best introduces a new technique or expands an existing technique to add to the body of market research knowledge will be presented with the David Winton Award, which is sponsored by TNS.
Research applications – the MRS Applications of Research Award will be given to the entry that best demonstrates the business effectiveness of research.
Advertising research – sponsored by ISBA, this Award will be presented to the entry that best indicates how research increases understanding of the way in which advertising works.
Public policy research – the MRS Public Policy / Social Research Effectiveness Award will be presented to the entry which best demonstrates the positive impact of research on decision-making within the public policy and / or social arena.
Insight management – the MRS / AURA Insight Management Effectiveness Award will be given to the entry which best demonstrates the distillation of insights gained from different channels to advise an organisation’s strategic direction.

The winners will be announced during a ceremony at the Research Excellence & Effectiveness Awards Dinner, which will take place on 25 October 2005 at London’s Park Lane Hotel.

The deadline for Awards submissions is 5.00pm on 18 May 2005. Further information and an entry form is available at www.mrs.org.uk/awards/2005/call.htm

Notes to editors

With members in more than 70 countries, MRS is the world’s largest professional association representing providers and users of market research and business intelligence. All individual members and company partner organisations must comply with the MRS Code of Conduct.
For more information on the MRS and its activities, please visit its website at www.mrs.org.uk

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