Revealed - the secret of turning pitch into profit
Research 2006 Connections – just two weeks left to register
Date: 10 March 2006
How do you win new business? How many of us can honestly claim to apply ourselves 100 per cent to every pitch we do? And once a client is won, how do we build relationships strong enough to keep it?
In a controversial new interactive conference session organised by Research magazine at Research 2006 Connections, from 22-24 March at the London’s Barbican, client-side speakers from Royal Mail, the COI and McDonalds will debate with their agency counterparts the truth behind the selection of a market research agency – and how to turn good pitch performance into long-term profit.
‘Pitch, Performance and Profit’ session one runs from 17.30 on Thursday 23 March. Focused on the business issues behind the pre-engagement process, panellists will discuss the construction, maintenance and future of client rosters. With crucial pointers given on the pitching process, this session is relevant both for agencies and for clients looking to select a supplier - featuring experts including Crispin Beale, Director of Customer Insight, Intelligence & Analysis, Royal Mail; Fiona Wood, Director of Research, COI; Nick Johnson, Group Managing Director, Evo Research & Consulting; Doug Read, Executive Director, Metro; Marian Sudbury, Executive Vice President, Harris International and Ian Wright, Managing Director, OTX.
Marc Brenner, Editor of Research Magazine and Chair of Pitch, Performance and Profit, comments: “This is a session with a difference. Hundreds of delegates attend the MRS Conference to get insights into the latest research techniques and thinking – but this knowledge is of little use unless it can generate, or be applied to, business. Pitch, Performance and Profit brings together industry leaders in the agency selection process – Crispin Beale runs a ‘Centre of Excellence’ for Post Office Ltd and is ideally equipped to share his thoughts on what makes a good pitch, and how agencies should approach the roster process.”
Day two of Research 2006 Connections includes the second ‘Pitch, Performance and Profit’ session – asking ‘what makes or breaks working relationships?’ Chaired by Susan Rogers of Rogers International, it features panellists Tom Peck, Head of Business Strategy & Intelligence, McDonalds; Virginia Monk, Director, Network Research & Marketing; Danny Wain, Group Director of Learning and Development, Research International.
Mark continues: “These are interactive sessions – we want to hear what makes our delegates tick, what worries them in a pitch, their client relationship success stories – and what are the real ‘no-nos’. This is a chance for our panellists and conference attendees to have a frank, eye-opening discussion about how to build business; and to agree that a 100 per cent pitch success rate can be possible.”
Research 2006 is headlined by keynote speakers PR guru Lord Bell, Richard Reed, co-founder of Innocent Drinks and entrepreneur extraordinaire, and Adrian Furnham, professor of psychology at University College London. The three captivating keynote speakers approach the role of research from very different viewpoints, providing a fascinating insight into the breadth and depth of research applications – and how research connects to business in different ways.
Sophie Russell-Ross, MRS Conference Manager, explains: “This year’s conference is taking us into a new realm – where focus is on giving our delegates tangible things to take away and apply to their business. Pitch, Performance and Profit sums up what the Research 2006 Connections workshops and training sessions are all about – translating good research techniques into bottom-line results.
“Whether benefiting from the improved networking opportunities, enjoying the social events or getting training first-hand from the industry’s experts, this year’s conference offers something for everyone. We want delegates at Research 2006 to enjoy themselves – and to connect to research and to each other in a new way.”
You have just two weeks left to register for Research 2006: Connections. To book a place, or for more information, contact Nicole Cornelius on 020 7566 1875 or email conference@mrs.org.uk
Notes to editors
- With members in more than 70 countries, MRS is the world’s largest association representing providers and users of market, social, and opinion research, and business intelligence.
- MRS serves both individuals and organisations who identify with its core values of professionalism, excellence, and effectiveness. It has a diverse membership of individual researchers within agencies, independent consultancies, client-side organisations, the public sector and the academic community – at all levels of seniority and in all job functions.
- ‘Research 2006 Connections’ is part of a broader range of Research-branded events and products
that includes Research - the monthly magazine for the market and social research industry; Research-Live.com – the sister website to Research magazine; Research conferences; the Research Buyer’s Guide; the Research Excellence & Effectiveness Awards; and Research in Business.
List of companies already confirmed as Research 2006 participants:
- AC Nielsen India
- Aegis
- AOL UK
- Ask Africa
- BBC
- Big Picture
- Cambiar LLC
- Campbell Keegan Ltd
- Censydiam UK
- Channel 4 Research
- COI
- Connect Research
- Customer Insight Solutions
- dfgw
- Duckfoot
- Family Kids & Youth
- GfK NOP
- Hertford College, Oxford University
- HPI Research
- IPA
- Ipsos-MORI
- Jetix
- Kellogg’s
- KSBR Brand Futures
- Listengroup
- LSE
- McDonalds
- Mike Imms & Partners in Development
- Naked Eye
- Network Research
- Nickelodeon
- Nokia Mobile Phones
- Nunwood
- Ogilvy & Mather
- OMD
- Opinion Leader Research
- Procter & Gamble
- Promise Plc
- QualiData Research Inc
- Research International Qualitatif
- Research magazine
- Rogers International
- Rosenblatt
- RPCushing Recruitment
- Sky Media
- Space Doctors
- Stimulating World Research
- Synovate
- The marketingblog
- The Nursery
- TNS
- Turnstone Research & Consultancy
- Virtual Surveys
- Vizeum
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