CALL ANNOUNCED FOR RESEARCH EXCELLENCE & EFFECTIVENESS AND RESEARCH 2007 AWARDS

Date: 1 April 2007

The call for entries to the prestigious MRS Research Excellence & Effectiveness Awards and MRS Research magazine awards 2007 are now open.

Now in its fourth year, the Research Excellence and Effectiveness Awards, which will again include the Research magazine awards, continues to go from strength to strength. The prestigious awards, which promotes outstanding achievement, innovation and excellence in research, is calling for submissions. The ceremony, which is to be held on 10 December 2007 at the Royal Lancaster Hotel, London will be hosted by BBC news broadcaster Riz Lateef.

This year the awards continue to evolve and adapt to reflect current trends. As a result, a new award, the MRS Applications of Research Award, has been introduced to reflect the importance that research can have on decision making. Elsewhere the awards continue to focus on the traditional values of best practice in high quality, bespoke business-to-business and social research.

The winners of the annual MRS Research 2007: Research Conference Awards, shortlisted at the conference on 23 March, will also be announced at the dinner.

Professor Michael Thomas, Chair of the Awards Judging Panel, comments, “This year the Research Excellence and Effectiveness Awards aims to highlight the critical role market, opinion and social research plays in business, commerce and the public sector. We expect to receive hundreds of excellent submissions, all displaying the high level of accuracy and quality that make this industry indispensable. We have again united with the Research magazine awards to ensure that this is the premier stage for celebrating the significant and growing successes of market research.”

Editor of Research magazine and Chair of the Research magazine awards, Marc Brenner, also comments on the importance of this years awards. “The growing size and profile of the awards reflects the increasingly valuable relationship market, social and opinion research enjoys with business and the public sector. The awards will continue to recognise excellent practice as well as celebrating research that not only provides data but adds value to the clients decision making process.”

Professor Thomas adds, “This year has been one of creativity and change in market research and we hope the awards will respond and reflect the growing needs of the industry and their clients, praising those researchers and organisations who have learnt to adapt to new changes in technology and the demands of their clients and stakeholders.”

Award Categories

MRS Effectiveness Awards

MRS is inviting entries in five distinct categories:

MRS Applications of Research Award (Research Effectiveness Case History) – for the submission which best demonstrates how research can aid decision making.
ISBA Award – for the submission that best indicates how research increases the understanding of the way in which advertising works.
MRS Public Policy/Social Research Effectiveness Award – for the submission that best demonstrates the impact of research on decision making within, and understanding of, public policy and/or the social arena.
MRS/AURA Insight Management Effectiveness Award – for the best case study submitted by a client/agency or in-house client team partnership demonstrating a holistic approach to insight management.
MRS/BIG Business Research Award – This award recognises outstanding research specifically in the business-to-business arena and is awarded for a written paper given at a relevant conference, seminar or other industry event, appearing in a reputable journal, or papers may also be specifically submitted. Papers presented at the MRS Conference, BIG Conference, BIG Forum or published in the International Journal of Market Research are automatically considered.

MRS Research magazine awards

MRS is inviting entries in five distinct categories:

Best Agency – Open to any market research agency and recognising the agency's achievements in the twelve months running up to June 2007, this is Research magazine’s top prize of the night.
Best New Agency - Acknowledging the entrepreneurial spirit, achievement and ambition of smaller agencies, this is open to any agency which has been trading for up to 36 months.
Best Research Campaign - A joint recognition for clients and their agencies who have developed and delivered a truly outstanding campaign over the twelve months up to June 2007.
Innovative Employer of the Year - Awarded to a research employer that can demonstrate innovative thinking and new initiatives that make their business a great place to work.
Research Newcomer of the Year - Open to researchers in agencies or client side who have been in the industry for less that 36 months on 30 June 2007.

The winners will be announced during a ceremony at the Research Excellence & Effectiveness Awards Dinner, which will take place on 10 December 2007 at London’s Royal Lancaster Hotel.

The deadline for Awards submissions is 5.00pm on 31 May 2007.

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