Knowing your customers in a recession
Research conferences examines best-practice approaches in Financial Research
Date: 27 August 2008
Growing economic uncertainty has lead to an increasingly competitive and confusing financial services market that has left many businesses at a loss as to how best to communicate with their customers.
In response to this growing challenge, Research Conferences are launching the first ever one-day conference focused purely on financial services research. The event sets out to give professionals across the finance, marketing and broader business world the tools to understand consumer behaviour in an increasingly tough market place.
From responding to new business imperatives to identifying key trends in customer behaviour, Financial Services Research aims to provide delegates with information and previously untapped insights to increase their understanding of how to communicate with audiences in an economic downturn. The conference will also examine how best to optimise the financial services brand and outline techniques to measure return on investment while protecting marketing spend.
Chaired by financial journalist Richard Young, the conference will present high level speakers from across the public and private sectors. These include John Buckle, Head of Research at Alliance & Leicester, who will address the role of marketing and research in an economic downturn and examine key trends in customer behaviour when times are hard. Barclay’s Competitive Insight Manager, Steve Yates, will discuss how to derive the maximum market insights to determine competitive activity and market developments, while Emily Fox, Customer Research Manager at Nationwide Building Society, will look at the impact of the credit crunch on the mortgage market.
Research Conferences Managerorganiser, Sophie Russell-Ross, is confidant that the event will make a valuable contribution to an increasingly important theme . She comments: “The credit crunch is affecting more and more people on a daily basis, and as the panic spreads, it is important that financial service providers know how to arm themselves against the repercussions. Understanding their audience and knowing how they respond to the economic downturn is key to any new product launch or communication strategy, and that’s where this conference can help.“
The conference will be held on Friday 12 September from 8.30am until 5.00pm at the Crowne Plaza, London. For more information or to book a place please visit www.research-live.com/conferences or email James Coyle at james.coyle@mrs.org.uk.
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For more information on MRS and its activities, please visit its website at www.mrs.org.uk or call the MRS press officer Emily Luscombe on 020 7636 7366 / email eluscombe@camarguepr.com
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