TAXES, KIDS AND CARE – SECTOR APPLAUDS THE BEST OF SOCIAL RESEARCH
MRS unveils the shortlist for the biggest ever Research Awards
Date: 16 October 2009
Children’s perceptions of the rules of the road, young people’s attitudes to sexual health and the care system’s treatment of the elderly – a wide range of social issues are represented in this year’s Research Awards.
2009 saw a record number of entries and the four successful Public Policy and Social Research award entrants demonstrate just how much research touches every part of our lives. Angela Browne of QA Research was shortlisted for a project supporting reform of the care leaving system, while Quadrangle’s work for HM Revenue & Customs on increasing tax compliance stood out for its unique segmentation of attitudes. The other two entrants to make the cut were Firefish’s study of what children think about their own behaviour and Define’s ability to encourage participants to talk openly about sexual health.
The category for Advertising and Media Research proved particularly popular, with judges eventually shortlisting four very different entrants for their innovative approaches across a range of channels: Dr Alastair Goode and David Brennan for research into TV programme sponsorship; Linda Neville of Coca-Cola and Fiona Blades of MESH Planning for using real time research to create a consumer-brand dialogue; Qmedia and Channel 4 for increasing understanding of how Video on Demand works; and Susie Donnelly, News International, with Alison Fydler, Firefish, for illuminating the relationship between consumers and The Times.
Shortlisted entrants must now wait until the Research Awards ceremony on Monday 14 December 2009 to find out the winners.
Professor Michael Thomas, Chair of the MRS Awards Panel, commented: “The rapid evolution of media and proliferation of media channels presents huge opportunities for research, and it is good to see these being used to full advantage. The marketing sector faces perhaps its toughest challenges in recent history, but the strength and calibre of entries to the Research Awards 2009 – and impressive list of agency-client partnerships delivering strong, bottom-line results – proves that research can and is making a real difference to strategic business decisions.”
Research magazine has also unveiled its shortlist, led by the hugely popular Best Agency award. This year the six-strong shortlist for this coveted prize is: Big Picture, ComRes, Conquest, Flamingo, Munro Global and Sense.
Marc Brenner, editor of Research and Chair of the magazine’s Awards Panel, commented: “Our shortlisted entrants all demonstrated a drive to invest in their businesses and people, despite difficult market conditions. These investments are paying dividends, evidenced by growing client rosters, exceptional financial results and innovative new tools. All of this is encouraging news for the sector as a whole.”
The winners of all MRS and Research magazine awards will be announced by ITV News’ economics editor Daisy McAndrew, at the Research Awards – the sector’s annual celebration of success – which takes place on Monday 14 December 2009 at The Lancaster London.
For more information on the Research Awards visit www.mrs.org.uk/awards
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For more information on MRS and its activities, please visit its website at www.mrs.org.uk or call the MRS press officer Emily Luscombe on 020 7636 7366 / email eluscombe@camarguepr.com
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