Press coverage

A selection of articles featuring MRS spokespeople discussing key issues affecting the market research industry, and research’s role within the wider business world:

2008

2007

2006

Quote of the month

“Frugging is widely regarding as extremely poor practice...quite apart from badly constructed questionnaires, it confuses the public. Survey should mean 'research' and not 'sales'.”
Debrah Harding, The Charity Funding Report, August 2008

More quotes

Look out for forthcoming articles

Staffordshire in Business – MRS to be quoted in a report on undertaking quality market research to inform business strategy (due August 2008)

The Charity Funding Report – MRS Chair Rowland Lloyd and member Leslie Sopp, Age Concern, to be quoted in an in-depth article on undertaking market research in the Third Sector.

Marketing – MRS Director General David Barr to be quoted in the annual market research league tables report, speaking on the state of the market and opportunities and challenges for the period ahead (due 3 September)

B2B Marketing – MRS Director General David Barr to be quoted in a report on using market research and what new technologies are available to support B2B marketers (due September 2008)

Health Business – MRS Chairman Rowland Lloyd and Company Partners Fiona Wood (COI) and Sarah Phillips, Ipsos MORI, quoted in a by-lined article on how the public health sector can make better use of market research (due September 2008)

MRS maintains full press cutting files (from 2005 onwards) which are available for individual MRS members and employees of MRS Company Partners to consult in the MRS LitSearch collection (email info@mrs.org.uk for further information).

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