“Professional networks and information sharing are important to develop research and insight opportunities in charities. My small team gains a considerable amount of value from…online or email networking where client research users from a wide range of sectors share knowledge and experience, as well as MRS networks, events and training.” - Leslie Sopp, Age Concern Research Services and MRS spokesperson, The Charity Funding Report October 2008
“In tough times it is more important to know what your customers are thinking. [For market researchers] the ad hoc work changes but it doesn’t go away.” David Barr, Reuters, September 2008
“The internet has made carrying out your own research more tempting. People often have the impression they can do it on the cheap, but they need to remember that a piece of research that is poorly constructed will led to amateur results.” David Barr, B2B Marketing, September 2008
“Research is not only about a quick Q&A – it is about the entire process, from developing tailored questions to analysing the answers…Getting it wrong can result in serious problems and may lead your organisation down the wrong path.” Rowland Lloyd, Health Business, September 2008
“Frugging is widely regarding as extremely poor practice…quite apart from badly constructed questionnaires, it confuses the public. Survey should mean ‘research’ and not ‘sales’. Unfortunately some of our members working in insight or research departments of charities are unable to stop their findings being used inappropriately by fundraising departments.” Debrah Harding, The Charity Funding Report, August 2008
“You can conduct cost-effective research online or by telephone or using qualitative techniques, which will give you feedback that won’t cost you a fortune”, Simon Lidington, MRS Vice President, IT Wales, June 2008
“As we head into a period of tougher economic conditions, market research is expected to demonstrate the resilience which has been evident in previous downturns….making it an attractive sector to invest in and work in.” Rowland Lloyd, MRS Chairman, on Research Live, June 2008
“If data is identifiable to an individual, we need to be careful that consent has been given…there needs to be proper investment in the secure movement of files to ensure that we don’t end up with data getting lost.” Rowland Lloyd, MRS Chairman, in Marketing Week 5.6.08
“Local authorities need to deliver robust, ethical and properly conducted research studies to inform decision-making.” Rowland Lloyd, MRS Chairman, in Government Business, June 2008
“Businesses are realising just how valuable market research can be….the industry now has global scale and it’s being taken seriously.” Simon Lidington, MRS Vice President, Daily Telegraph, 18 June 2008
“People jump into research because they are good at it. But they are not always so good at the nuts and bolts of running a business.”
Paul Smith, CSR, in Marketing Week 1.5.08
“[Winning is down to] a combination of factors – obviously demonstrating your creativity, innovation, passion, enthusiasm and investment in the business – but also having commercial thinking behind it.”
Jeannie Arthur, FreshMinds, in Research, May 2008
“Market research has always been the handmaiden to marketing, but there are strong arguments for saying that market researchers should have clients throughout the organisation.”
Simon Lidington, Marketing Week, March 2008
“We have to make sure that we don’t put young people in a vulnerable position…Nevertheless, clients are realising that they can engage with young people and get strong results”.
Rachel Lopata, Campaign, April 2008
“Virtual worlds are on the brink of becoming valuable…marketers, advertisers and market researchers can be at the forefront of this new frontier by taking advantage of available technology today”.
Mario Menti, Admap, April 2008
“Anonymity online can make people more candid. But it may also tempt them to put on a performance which can mean exaggerating the truth”
Tom Ewing, Campaign, April 2008
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