Where can I find information on marketing?

The WARC database (www.warc.com) is the largest single source of online intelligence for market research, marketing, advertising and media worldwide. The service gathers together over 15,000 articles, case studies, research and conference papers drawn from over 25 international sources covering all areas of marketing communications. It is a subscription service, with a discount offered to Members of MRS.

The Chartered Institute of Marketing has a useful website, Connected in Marketing (www.connectedinmarketing.com).

The Institute of Direct Marketing (www.theidm.com) is another useful source of information.

Database Marketing magazine has a very useful website Links section (www.dmarket.co.uk)

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