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Frequently Asked Questions

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How can I find information, news or statistics on the research industry?

The Media Information section of the site has a series of questions and answers of interest to the media, including information on the scale and growth rates of the UK and worldwide market research industry.

MRS’s monthly magazine Research and its companion website, www.research-live.com, carry news and features on the industry and trends.

The UK Industry

MRS undertakes an annual survey of the UK market research industry; the latest survey reveals a sector showing some mixed signals. Total UK market research industry revenue declined by just 0.2% during the 12 months to December 2010, compared with a fall of 4.7% the previous year. It reached an estimated total of £2.06bn, slightly down from 2009 but above the 2007 level.

 

2010

2009

2008

2007

2006

Growth Rate

(0.2%)

(4.7%)

6.22%

2.30%

2.40%

Revised Total

£2.06bn

£2.076bn

£2.164bn

£2.038bn

£1.992bn

A league table of the 100 largest research suppliers is published annually in the November issue of Research, along with a table on consolidated ownership.

The Global Industry

ESOMAR (www.esomar.org) publishes an annual Global Market Research report with market, sectoral, and methodological analysis. It also conducts a Worldwide Prices Study, looking at the cost of market research across the world.

Marketing News (The American Marketing Association, www.marketingpower.com) publishes:

  • Honomichl Global Top 25 which ranks the 25 largest agencies in the world with detailed commentary on each company
  • Marketing Fact Book which details the top worldwide markets by market research expenditure
  • Honomichl Top 50 which ranks the 50 largest agencies in the USA.

 

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