Where can I find information about published research on a specific
area (eg the food industry, the IT sector, people's leisure interests)?
Published market research
A good starting point to finding published market research is the website
of RBA Information Services (www.rba.co.uk).
The section 'Business Information on the Internet' includes a list of
market research content aggregators, market research publishers, Internet
surveys and government sources.
National Statistics publishes UK statistical information, eg Consumer
Trends and Census data (www.statistics.gov.uk).
Published market research reports and data can also be identified using:
- Market Research on the Web (www.marketresearchontheweb.com),
from IRN Research, is a subscription service offering access to market
data, company/product lists, statistics and news.
- MarketResearch.com (www.MarketResearch.com) is a continuously updated collection of market research, offering more than 110,000 market research reports from over 550 leading global publishers.
- Market Research Findings (www.marketresearchworld.net) offers summaries of survey findings from worldwide sources, organised by industry.
- Research and Markets (www.researchandmarkets.com)
is a directory of published market research reports, which can be
purchased online.
- MindBranch (www.mindbranch.com) is a source of market research data from some of the leading research companies.
- The MRWeb site (www.mrweb.com)
has a section Sector Focus, useful if you are conducting desk research.
In addition the August 2004 issue of MRWho included an article
on desk research: The Born-Again Researcher: Finding Information
Online (www.mrweb.com/who/).
In addition the following offer market research data:
Many libraries hold a collection of market research
reports:
International research
- The American Marketing Association, AMA, (www.marketingpower.com)
website has information on market research in the USA.
- The ESOMAR website (www.esomar.org)
is a useful source of information on Europe.
- IMRI's Market-Research.net website (www.market-research.net)
is a gateway site to sources of market research information worldwide.
Commissioning research
If you wish to commission research, you can use the Research Buyer's Guide (RBG), to identify an appropriate agency
or consultant. It is a directory of over 700 companies and consultants
offering market research and related services throughout the UK and
Republic of Ireland. It includes details of research markets, services
and locations, senior contacts and an overview of each organisation's
activities. It includes an index of the research methods used by the
companies.
Research buyers can use RBG-listed suppliers confident in the knowledge
that they employ at least one Full Member of MRS who ensures compliance
with the MRS Code of Conduct.
You can search the online directory for free at www.theresearchbuyersguide.com.
As well as searchable up-to-date listings the site also offers a Bulletin
Board to display potential research projects.
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