Where can I find information on research techniques?
MRS is a key provider of information on market, social and opinion research techniques, both for those new to the profession and to support the professional development of those already working in the area:
- MRS publishes a number of guidelines on conducting research, to support the Code of Conduct, eg on questionnaire design, conducting qualitative and quantitative research, research among children and young people.
- MRS offers a number of qualifications in market research. We are the only awarding body officially recognised by the UK government to provide vocationally-related qualifications in market, social and opinion research. MRS qualifications are linked to the UK’s National Qualifications Framework and are designed to suit a wide range of candidates, from those with an initial interest in market research to experienced practitioners seeking avenues for further professional development.
- We run an extensive range of professional training courses, including online courses, as well as offering in-company training.
- Our Annual Conference is a forum for new thinking on market and social research. For those not able to attend the Conference the Proceedings can be purchased. We also run a number of other one-day conferences, seminars and other events during the year.
- Harmonisation resources: harmonisation is concerned with the use of standard definitions, concepts, questions and outputs. CGG have compiled a short guide on harmonisation, which gives information on standards available.
Publications
- We publish a number of textbooks in association with others, covering a variety of aspects of research and aimed at all levels of experience.
- The quarterly International Journal of Market Research is a unique source of authoritative analysis in the multi-disciplinary field of market, social and economic research. A searchable archive of recent issues of the journal is available on the WARC website.
- Our monthly magazine Research includes reports on specific areas of market research, software reviews etc. The companion website to Research, Research Live (www.research-live.com), includes an archive of articles.
- Occupation Groupings: A Job Dictionary has information on the socio-economic classification system (ABC1) which is generally used for market research in the UK. For further details, a summary of the groups and an order form see the Publications section.
- The MRS Employment Research Group and the MRS Ethnic Research Network publish resources, including case studies to aid those working in these areas, and run regular meetings.
- The Census and Geodemographics Group publishes resources and runs regular seminars on using statistical and geodemographic data.
Other electronic sources of information
Other printed sources of information
Reading List for Market Research: (PDF 46KB, PDF Help).
You should be able to order the books listed through a bookshop, or obtain them from a large public library or specialist business library:
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