Where can I find information on research techniques?
MRS is a key provider of information on
market, social and opinion research techniques, both for those new to
the profession and to support the professional development of those
already working in the area:
- MRS publishes a number of guidelines
on conducting research, to support the Code of Conduct, eg on
questionnaire design, conducting qualitative and quantitative research,
research among children and young people.
- MRS offers a number of qualifications
in market research. We are the only awarding body officially recognised
by the UK government to provide vocationally-related qualifications
in market, social and opinion research. MRS qualifications are linked
to the UK's National Qualifications Framework and are designed to
suit a wide range of candidates, from those with an initial interest
in market research to experienced practitioners seeking avenues for
further professional development.
- We run an extensive range of professional training
courses, including online courses, as well as offering in-company
training.
- Our Annual Conference
is a forum for new thinking on market and social research. For those
not able to attend the Conference the Proceedings
can be purchased. We also run a number of other one-day
conferences, seminars and other
events during the year.
- Harmonisation resources: harmonisation is concerned with the use of standard definitions, concepts, questions and outputs. CGG have compiled a short guide on harmonisation, which gives information on standards available.
Publications
- We publish a number of textbooks in association with others, covering a variety of aspects of research
and aimed at all levels of experience.
- The quarterly International
Journal of Market Research is a unique source of authoritative
analysis in the multi-disciplinary field of market, social and
economic research. A searchable archive of recent issues of the
journal is available on the WARC
website.
- Our monthly magazine
Research includes reports on specific areas of market
research, software reviews etc. The companion website to Research,
Research Live (www.research-live.com),
includes an archive of articles.
- Occupation Groupings: A Job Dictionary has information
on the socio-economic classification system (ABC1) which is generally
used for market research in the UK. For further details,
a summary of the groups and an order form see the Publications
section.
- The MRS Employment Research
Group and the MRS Ethnic
Research Network publish resources, including case studies to
aid those working in these areas, and run regular meetings.
- The Census and Geodemographics
Group publishes resources and runs regular seminars on using statistical
and geodemographic data.
Other electronic sources of information
Other printed sources of information
Reading List for Market Research:
(PDF 46KB, PDF Help).
You should be able to order the books listed through a bookshop, or
obtain them from a large public library or specialist business library:
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