| Date: Wednesday, 1 April 2009
Time: 10.00-17.00 (registration from 9.30)
Venue: The Society of Chemical Industry, 14-15 Belgrave Sq, London SW1X 8PS
As organisations expand to operate across national boundaries, market targeting methodologies must follow this expansion. At this conference, we shall be looking at how geodemographics is being used across Europe to help organisations optimise the definition of target markets.
How easy is it to do this? How different from the UK are European markets? What data sources are available? Are there any legal issues? What does the future hold? These are just some of the questions that will be addressed at the conference by a wide cross section of speakers.
For the purpose of the conference, we shall be considering the wider Europe, not confined to the EU. The conference chair will be Dr Peter Furness, a well known authority on advanced targeting techniques, including the development and application of geodemographics in the UK and Europe.
The conference will include presentations from:
- CACI
- Demographic Decisions
- UK Data Archive
- EuroDirect
- Experian
- Free University of Berlin
- GfK GeoMarketing
- Pitney Bowes
Who should attend?
All users, suppliers and stakeholders in European small area data (addresses, geocodes, geodemographic classifications and market estimates etc):
- current and potential users for site location, customer profiling, segmentation and targeting
- agencies and consultancies providing analytical services
- advertising agencies and planners involved in using data to target pan-European marketing campaigns
- stakeholders in European data sources
...and why?
- to understand the strengths and weaknesses of the current European data landscape
- to learn how others are using data to segment and target their markets on a European basis
- to help create an agenda for developing the required data sources and geodemographic systems across Europe
An essential event for:
- companies with multi-national consumer markets
- market analysis agencies, data suppliers and consultancies using European data
- data-driven advertising and planning agencies
- multi-country trade associations
- suppliers of European data sources
Programme
Booking
Booking form PDF format (PDF Help).
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