Using External Data in Market Research Seminar, March 2003
Speaker Profiles
 Seminar
Chair: Prof Martin Callingham, Birkbeck College
Martin Callingham is currently a visiting Professor in the School of
Geography at Birkbeck College, London University where he is developing
a research programme into novel ways of classifying areas and in characterising
population flow. He is a member of the Business Advisory and Area Classification
Groups of the Office of National Statistics.
Formerly, he was the Group Market Research Director of Whitbread where
he managed the market research, spatial analysis and direct marketing
groups.
He has a long history of involvement with The Market Research Society,
speaking widely and supporting its endeavour. He won the David Winton
Award for the best technical paper in 2000 and is a Fellow of the Society.
In the past he has been a Council Member of ESOMAR and Chairman of AURA,
the Association of Users of Research Agencies.
He has also been a member of Council of the Association of Geographic
Information (AGI) and was awarded the Best Paper Award at their 1996
Conference.
 Tony
Dent, Sample Answers
Tony Dent has worked in the market research field since 1968, starting
with MIL Group, where he worked firstly as the Company Statistician
rising to the Managing Director of the group's Industrial Data subsidiary.
He then founded and became Managing Director of Denjon International,
providing consultancy for Xerox Corporation, travelling worldwide and
creating marketing estimation software. He worked also with MAS Ltd,
on the first European Omnibus and later as a Director in Burke Research
Services Group.
Tony also pioneered the survey design and analysis of Pan-European
TV Audience Research. In 1994 he founded Computer Marketing Research
Consultancy Ltd, which later became CMRGroup.Com Ltd, the parent company
of Sample Answers Ltd. He is Chairman of CMRGroup.Com Ltd.
Professionally, Tony Dent is a past Chairman of IMRA, a member of the
MRS since 1970 and a member of ESOMAR. He lectures frequently on market
research related issues.
 Keith
Dugmore, Demographic Decisions Ltd
Keith Dugmore had already had a long and varied career in market analysis
before he founded Demographic Decisions in 1996.
At CACI Keith set up and managed the Public Services and Utilities
Group, became Director of Business Development and then Director of
its Financial Services Group. His earlier life included an enjoyable
time as a Census analyst at the Greater London Council. He is an active
member of both The Market Research Society and the Royal Statistical
Society.
Keith established Demographic Decisions to provide impartial advice
on the use of data to answer business questions. He has also set up
the Demographics User Group to represent 15 large commercial companies'
needs for government demographic data. Keith's clients include Bank
of Scotland, Cornhill, Marks & Spencer, PPP healthcare, Saga, Sainsbury,
Yell, and also the Cabinet Office, Office of the Deputy Prime Minister
and the Office for National Statistics.
 Gordon
Farquharson, Claritas Europe
As Chief Statistician at Claritas UK, Gordon is responsible for establishing
best practice across all analytical functions in Europe. Having built
Claritas' lifestyle segmentation solution, PRiZM, across several countries,
Gordon was instrumental in developing a new methodology which led to
the introduction of PRiZM Household, the first recognised household
level geodemographic system.
Gordon started his market research career as Head of Statistical Services
at IPSOS RSL. Here he set up the company's European Access Panel research
facility that provided ad-hoc market research through a pre-recruited
panel of respondents. He then moved to Information Resources to direct
the technical aspects of their retail tracking data.
Across his whole career one of the key components of success has been
the effective integration of data from a wide variety of sources. As
a result, he is a regular speaker at data integration and modelling
conferences.
Richard Lloyd, Experian Ltd
Richard Lloyd is Director of Experian's Business-to-Business Marketing
division, based in Nottingham. As a B2B specialist with over fifteen
years experience, Richard joined Experian in 2000 direct from Dun and
Bradstreet where he held a number of senior management positions including
European Business Development Manager, Manager of Information Solutions
and most recently as Director of Database Marketing.
As Director of B2B Marketing at Experian, Richard spearheaded the successful
launch of Experian's National Business Database and continues to be
at the forefront of new developments and techniques within the B2B industry.
Richard is a member of the Institute of Direct Marketing and is a key
figure throughout the industry.
 Nick
Moon, NOP World
Nick joined NOP as a graduate trainee in 1977, with a degree in History
and has worked in social research for all but one year of his career.
He is now manager of a team of eleven, and although responsible for
the overall direction of the Social and Political group, works closely
on surveys for much of his time.
He is responsible for NOP's considerable body of work in the field
of political opinion polling and has a very wide range of experience
of conducting social research. NOP's role in the British Crime Survey,
the Labour Force Survey, and the English House Condition Survey was
managed by him, as was the case for Stages 4 and 5 of the National Child
Development Study and the first eleven waves of the British Household
Panel Study.
A Fellow of the MRS since1998, Nick has presented several papers at
MRS annual conferences, winning the 1992 and 1998 Best Technical Paper
Award. He has also been closely involved in the Social Research Association,
having been Chair for two years and on the executive committee for several
more. For many years Nick lectured on research techniques at the Polytechnic
of North London and is a frequent speaker on various aspects of methodology
at a variety of conferences and institutes. In 1999 Manchester University
Press published his book Opinion Polls: a guide to the history, theory
and practice.
 Corrine
Moy, NOP World
Corrine is a Board Director of the NOP Research Group and Director
of NOP Statistical Services. She has spent the last 15 years providing
statistical advice and consultancy within the market research industry,
after gaining degrees in Mathematics and Statistics.
She is a Chartered Statistician and fellow of the Royal Statistical
Society. She is also a full member of The Market Research Society and
a member of ESOMAR.
Corrine lectures widely on statistics for various organisations, including
The Market Research Society. She is joint editor and author of the 1991
MRS Guide to the Census and a leader member of the Census and
Geodemographics Group of the MRS.
A regular presenter at market research conferences, she won the 1995
and 1999 MRS Conference Award for Best Technical Paper.
 Martin
van Staveren, BMRB International
Martin van Staveren obtained a first class honours degree in Mathematics
and Geography from the University of Birmingham. He then spent ten years
as a research executive at BMRB, working on a wide variety of social
and commercial research projects. In 1988 he was appointed Chief Statistician
at BMRB, with responsibilities for survey design and statistical analysis
across the company.
In 1995 Martin moved to TNS Harris as Technical Director, with responsibility
for sampling and information services, statistical analysis and company
training. In 2000, he returned to BMRB as Technical and Quality Control
Director for the Media Services division, working mainly on statistical
and design aspects of Target Group Index.
Martin now has considerable experience in sampling and statistical
issues on a wide range of continuous and ad hoc research. He lectures
regularly on sampling issues and multivariate techniques for The Market
Research Society and other organisations.
 Mark
Watson, Business Geographics
Mark Watson is a mathematics graduate with an MSc in Operational Research.
Initially a statistical analyst with AC Nielson and the Royal Mail,
Mark then moved on to the geographical analysis companies Pinpoint and
CACI. He has also worked as a statistician at MORI.
He joined Business Geographics as a partner shortly after its incorporation
in 1993, specialising in the provision of sampling and statistical services
to market research companies. As Managing Director of Business Geographics
since January 2000, Mark continues to play a hands-on role in the areas
of geographical and demographic analysis, sampling services and survey
design.
He has more than ten years experience in the application of geographical
data within the market research industry.
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