Adding Value to the Census, March 2004
Over the last six months, the main outputs from the 2001 Census have
finally been published. The geodemographics industry has immediately
set about building a new generation of classifications and information
products fuelled by the new data.
The Census and Geodemographics Group brought together expert representatives
from the ‘supplier side’ to present and discuss their new
systems. The seminar covered the majority of the new classification
products – spanning both established providers and newer entrants
into the marketplace.
Seminar report, Dr Barry Leventhal
Programme
Chairman's introduction
Keith Dugmore, Director, Demographic
Decisions
A roadmap for the new products and services
Peter Sleight, Target Market
Consultancy
Presentation (17KB)
How to get hold of Census data / The ONS Area Classifications
Chris Denham and John
Charlton, Office for National Statistics
Presentation (Denham) (172KB)
Presentation (Charlton) (2MB)
Easy affordable access to geodemographic insights - for all?
Neville Hilton, AFD Software and
Tim Drye, DataTalk
Presentation (814KB)
How a people classification can add value to Census data
Simon Perry, Beacon Dodsworth
Presentation (222KB)
Classifying consumers: Adding more to the Census
John Rae, CACI
Presentation (85KB)
Data = Danger !!
Martin Bradbury, EuroDirect
Presentation (163KB)
Understanding societal change in Britain and its implications for
targeting the 21st century consumer
Rob Haslingden, Experian
Presentation (1.37MB)
Distilling business value from the Census
Jonathan Walker and Eli
Kling, GeoBusiness Solutions
Presentation (166KB)
Developing spatial and temporal measures for classifications
Gordon Farquharson, Streetwise
Analytics
Presentation (666KB)
The use of Census and other data in the build of geodemographic
segmentation systems for identifying consumer behaviour
David Griffiths, TRAC Consultancy
Presentation (51KB)
All presentations are in PDF format (PDF Help).
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