 |
|
Resources |
Adding Value to the Census, March 2004Speaker Profiles
Martin Bradbury is Client Services Director for EuroDirect Database Marketing Ltd. His responsibilities include the research, construction and implementation of geodemographic classifications and modelling software for international clients. Prior to this Martin spent ten years as Sales Director for Olympus, a national Plc. Martin retains a close working relationship with a large number of regional and national businesses, as well as with the School of Geography at the University of Leeds. In 2000 he achieved a Phd for The Geographical Implications of Data-based Marketing: A study of the nature and potential of change in the relationship between consumers and marketers.
John Charlton, Office for National Statistics John Charlton is a Principal Methodologist at the Office for National Statistics (ONS), heading the Analysis Methods Centre. He obtained an MSc in Statistics from Imperial College in 1975, and has worked in local government (GLC), academia (London University lecturer) and central government (Department of Health and ONS). He has extensive experience with health and demographic analysis, and has published more than 80 papers. The ONS Area Classification is described at http://neighbourhood.statistics.gov.uk/. (Very sadly, John Charlton died suddenly on 12th March, in the
week after the seminar. For further information, please contact
either Samantha Poole, Samantha.Poole@ons.gsi.gov.uk,
or Nicholas Ormiston-Smith, Nicholas.Ormiston-Smith@ons.gsi.gov.uk.)
Chris Denham is head of Census Output and Geography at the Office for National Statistics. He is a geographer by training and has been involved in five Censuses of population. His role has always been one of innovation and improvement in the Census and associated data sources, and he believes that the 2001 Census marks some major steps forward. He runs the project which has ensured that the main output will be free at the point of use with conditions which encourage joined up applications, with access through the Neighbourhood Statistics website as an option. He particularly looks forward to seeing the use of a fully modernised geographical base for output which is a culmination of first moves towards GIS over three decades ago.
Dr Tim Drye is a Director of DataTalk (Statistical Solutions) Ltd, a statistical analysis company based in St Neots, Cambridgeshire. Tim is a Fellow of the Royal Statistical Society and a Member of the Institute of Direct Marketing, the Association for Survey Computing, the International Statistics Institute and the International Association for Statistical Computation. Whilst lecturing in Applied Statistics at Cambridge University Tim worked with a wide range of organisations gaining insight into the commercial use of statistics. Tim founded DataTalk in 1996 and since 1997 has focused full-time on applying advanced statistical techniques to marketing. Working with organisations including NatWest, Marks & Spencers and RS Components, Tim's innovation and achievements have received industry recognition, including Gold Awards for consultancy and analysis at the Direct Response Smart Awards 2001. Tim is 39, married with 3 children and lives in Cambridgeshire. He is a keen walker and rower but still finds time to coach a local junior football team.
Keith Dugmore had already had a long and varied career in market analysis before he founded Demographic Decisions in 1996. At CACI Keith set up and managed the Public Services and Utilities Group, became Director of Business Development and then Director of its Financial Services Group. His earlier life included an enjoyable time as a Census analyst at the Greater London Council. He is an active member of both the Market Research Society and the Royal Statistical Society. Keith established Demographic Decisions to provide impartial advice on the use of data to answer business questions. He has also set up the Demographics User Group to represent 15 large commercial companies' needs for government demographic data. Keith's clients include the Bank of Scotland, Cornhill, Marks & Spencer, PPP healthcare, Saga, Sainsbury, Yell, and also the Cabinet Office, Office of the Deputy Prime Minister and the Office for National Statistics.
As Chief Statistician of Claritas Europe Gordon was the architect behind the development of PRiZM and other segmentation solutions in the UK and across Europe. Since introducing the first generic household level solution to the UK in September 2000, he has continually challenged and enhanced classification methodologies. Prior to Claritas, stints heading statistical teams at IPSOS and Information Resources provided him with a rare overview of the whole market research arena Gordon now runs his own consultancy, Streetwise Analytics, with the aim of helping businesses improve their understanding of the techniques involved in consumer modelling.
David Griffiths (TRAC Consultancy) and Stuart Dagg (The Clockworks), the joint developers of Sonar, have a proven track record in the conception of geodemographic systems. Between them they have contributed to the development of a number of key products in the market place including: Define (launched by Infolink in 1992), MicroVision UK (launched by Equifax in 1995), MicroVision Spain (launched by Equifax's Spanish arm in 1997) and MircoVision Eire (launched by Equifax and the Irish Post Office in 1998). TRAC Consultancy projects have included: bespoke segmentation systems to help clients understand who their customers are, who are the most profitable and who are the most likely to remain good customers; geodemographic classifications for a variety of clients in over ten different countries; the development of 'Sonar' a new segmentation system using 2001 Census data; propensity models to improve customer retention and campaign response. The Clockworks offers data management, analysis and data application
solutions and the development of this landmark product in their portfolio
offers the market a cost effective alternative to existing products.
Rob Haslingden is Head of Marketing for Experian's Business Strategies Division. This new division within Experian was formerly launched towards the end of last year and brings together the expertise of one of the UK's leading economic forecasting groups, with Experian's global micromarketing business. Rob has spent most of his working life associated with the commercial use of geographical information. His formative years were spent in media where he was closely involved in the development of the UK's first comprehensive database of regional newspaper readership - JICREG. This initiative is notable for its successful implementation of Census data into the planning and buying of local media, and for the creation of greater synergy between Census and postal geography. The last 13 years have been spent working within Experian's Business Strategies division. The division is the creator and custodian of all of Experian's neighbourhood, household and person based segmentation, and are perhaps best known for the Mosaic classification. Rob joined Experian in 1990 to help develop their media services team and to broaden Experian's foothold amongst the media industry. His experience covers a wide variety of applications for segmentation and targeting; including orthodox media such as TV, press, local radio, outdoor and door-to-door, as well as orthodox below-the-line activities such as direct mail. He is a member of the UK's Media Research Group (MRG) and JICREG Technical Sub-Committee.
Neville Hilton is Business Development Director with Isle of Man based company AFD Software Ltd. Neville has spent 20 years in media, marketing and sales, and is a qualified trainer. Roles in each discipline have included leading from the front, training and managing. He has spent three years in radio production, six years in sales management and three years as AFD marketing director. As an evangelist, he communicates ideas, products and services to new audiences. In both this role and as a trainer Neville enjoys the challenges of communication Neville lives in Yorkshire with his wife and seven year old twins (one
of each!). He enjoys music and plays base and accoustic guitar.
Eli Kling, GeoBusiness Solutions Eli Kling joined GeoBusiness Solutions in July 2003. Previously Eli worked at SAS Institute (Austria and Denmark), where he was the CRM & Analytics Team Manager. Whilst working at SAS, Eli managed and implemented data-mining projects, demand forecasting projects, and Churn analysis and prevention. Eli has an MSc in Statistics from Tel Aviv University (Israel), a BSc in Industrial Management Engineering from Israel Institute of Technology (Haifa), and has submitted the first draft of his Phd thesis. At GeoBusiness Solutions Eli heads the statistical analysis team and manages the development of GeoBusiness's data and geodemographic products.
Simon Perry is the Commercial Director and one of the founders of Beacon Dodsworth, which celebrates its tenth anniversary this April. He has been working with geodemographic and Census data since 1990. Most of the available classifications have been incorporated in Beacon Dodsworth's Prospex mapping and market analysis system.
John joined CACI 23 years ago. He is Director of Business Development for CACI's Marketing Solutions division and responsible for the development of data products and new areas of business. He is one of three employees who began their work at CACI analysing data from the 1971 Census. He has been involved with building all ACORN classifications since 1981 and in the development of over 15 other consumer classifications. He previously managed various teams at CACI, covering areas such as retail planning, GIS, European demographics and e-Business. Previously, following a degree in Mathematics, he worked for four years in operational research. This included modelling the effect of cross wind on tank shells and identifying materials for hot water storage in solar energy systems for tomato growing. John's professional memberships include sitting on the Board of Editors for The Journal of Targeting, Measurement and Analysis for Marketing and on the Board of Examiners for the IDM Certificate in e-Marketing.
Peter Sleight's early career was spent in brand marketing in the FMCG sector, culminating in a five-year spell at ABM, the London advertising agency, as a director and Head of Marketing. While at ABM, Peter 'discovered' geodemographics when he became a client of CACI and their recently-developed ACORN neighbourhood classification system. Intrigued by this new way of looking at customer targeting, he joined CACI in 1981 as Head of Consultancy, subsequently setting up Pinpoint Analysis with Gurmukh Singh in 1983. Peter continued as a director of Pinpoint until 1991, when he established Target Market Consultancy (TMC) to provide advice and consultancy on targeting matters, including retail location issues. Peter chairs the Association of Census Agencies, is consulting editor to Database Marketing, is on the editorial board of the Journal of Targeting, and writes and talks on targeting matters. The third edition of his book Targeting Customers - how to use geodemographic and lifestyle data in your business was published in March 2004.
Jonathan Walker, GeoBusiness Solutions Jonathan is one of three founding Directors of GeoBusiness Solutions, which was set up in 1998 by former employees of Rank Leisure and now employs over 20 staff. He has over 15 years of 'front line' experience in geographic business analysis. Prior to setting up GeoBusiness, his employers included the University of Leeds, GMAP, Woolworths and the Rank Group. As an employee or as a consultant, he has worked for the majority of the UK's largest retail, leisure and financial services companies. He has a geography degree from the University of Leeds and an MBA from Herriot Watt University. |
|
What's New - Membership - Company Partner Service - Members' Area - Code/Guidelines - Qualifications - Training - Awards © Copyright 2009 MRS - Privacy Statement - Terms and Conditions - Legal Information | ||
Chris
Denham, Office for National Statistics
David
Griffiths, TRAC Consultancy
