The Future of Geodemographics – 21st Century datasets and dynamic segmentation
New methods of classifying areas and individuals

Andy Bell is Head of CAMEO Development at EuroDirect. Andy has accumulated a wealth of experience in geographic and statistical analysis over 15 years of working for EuroDirect, GMAP and BellHanson. In this time he has lead teams involved in retail location analysis, product development, statistical modeling and GIS. He has worked on projects for a wide range of Blue Chip clients in the Financial Services, Retail markets, Automotive markets and the Public Sector. Andy instigated the development of the International suite of CAMEO geodemographic classifications which now covers over 30 countries.

Andy Bell

Charles Buckingham is Monitoring Manager with TfL Group Planning. He has over 20 years experience of transport research, focusing on large scale travel surveys, environmental impacts and, most recently, London's road user charging schemes. He has been with Congestion Charging Division since the inception of TfL in 2001, and has designed, managed and reported on a monitoring programme in connection with these schemes. 

Charles Buckingham

Stewart Dickson is head of Spatial Business Intelligence at Acxiom. He has 20 years of experience in the sourcing, manipulation and use of geo-related data and was until recently the Chair of the PAF User Group. He believes that the ever increasing volume of spatially related data together with advances in web technology and the growing market acceptance of these means that a period of huge opportunity and expansion for the geo-demographic industry is dawning.

Stewart Dickson

Blair Freebairn is Senior Consultant with MapInfo Predictive Analysis and builds predictive models for clients including John Lewis, BT, Sainsbury's, the Post Office & B&Q. In addition Blair has developed a range of flagship data products including Retail DESTINATIONS and Retail REACH

Blair Freebairn

Peter Furness runs his own business, Peter Furness Ltd, specialising in the fields of decision analytics, modelling and data mining.  He provides consultancy and training services for clients who wish to leverage value from large customer and other corporate databases.   A mathematician by background, Peter has been closely involved with the development and application of new analytical techniques in marketing and customer value management. He conducts research into data mining methods and tools, seeking out ways to increase the benefits that his clients can get from data-driven approaches.

Peter Furness

Rob Haslingden is Head of Marketing, Experian Business Strategies Strategies and is responsible for the marketing and implementation of Mosaic on a global basis. He has spent most of his working life associated with the commercial use of geographical information . His formative years were spent in media where he was closely involved in the development of the UK's first comprehensive database of regional newspaper readership - JICREG., and he initially joined Experian in 1990 to help develop their media services steam and broaden Experian’s foothold amongst the media industry. His experience covers a wide variety of applications for segmentation and targeting, including orthodox media such as TV, press, local radio, outdoor and door-to-door, as well as orthodox below-the-line activities such as direct mail.

Rob Haslingden

Dr Barry Leventhal, Chair of the MRS Census and Geodemographics Group and Director of Advanced Analytics for Teradata (UK).  Barry specialises in helping companies to understand and exploit the information held in their data warehouses, as well as being a strong advocate for the 2011 Census. He leads advanced analytics projects for Teradata across all industry sectors, including retail, financial services and telco. Barry frequently speaks at conferences and writes papers on the Census, geodemographics and analytics.  He was previously Statistics Director at Berry Consulting and has held similar positions in market analysis and market research.  He is a freeman of the Worshipful Company of Marketors. 

Barry Leventhal

Paul Longley (B.Sc., Ph.D., AcSS) is Professor of Geographic Information Science at University College London. He serves as Deputy Director of UCL’s Centre for Advanced Spatial Analysis and site manager for the HEFCE-funded ‘Spatial Literacy in Teaching’ (Splint) Centre of Excellence in Teaching and Learning (CETL). He is an expert in socioeconomic applications in GIS, including use of geodemographics and Geoweb 2.0 environments. He has written more than 100 academic papers and 10 books, and is a co-editor of the journal Environment and Planning B.

Stephen McCartney has worked in a range of roles including community youth work, addiction services, community relations and the Citizen’s Advice Bureaux in Northern Ireland.  He managed subject access requests and FOIA procedure for a Belfast health trust before joining the Information Commissioner’s Office Northern Ireland in 2004 as Operations and Policy Manager.  In January 2007 he went on a secondment to the European Data Protection Supervisor, returning to work full time at the ICO in Wilmslow as Head of Data Protection Promotion in December 2007.

Stephen McCartney

Giles Pavey is Head of Customer Insight at dunnhumby.  As such he leads dunnhumby in helping Tesco to achieve one of its core values of “understanding customers better than anyone”.  Specifically, Giles pioneered the development of the multi-dimensional “Lifestyle” segmentation which identifies each customer’s predominant need. He also developed “Shopping Habits”, dunnhumby’s unique method for identifying and tracking loyalty.

Giles Pavey

Glen Watson worked in the insurance industry before joining the civil service. He spent over 10 years in the Defence Analytical Services Agency in a variety of roles including military workforce planning, economic analysis, logistics, military health statistics and epidemiology and corporate information systems.

Glen moved to the ONS in 2004 as Programme Director for Neighbourhood Statistics and developed a keen interest in small area social and demographic statistics. In 2005 he became the Group Director for Social Reporting and Analysis covering health statistics, population and demography, regional/local statistics and social analysis and reporting, before moving to the Sources Directorate in ONS as Group Director for Statistical Outputs, with responsibility for ONS’s business and household survey outputs. Glen took up his current post as Director of the Census in October 2007 and joined the ONS Executive in February 2008.

He is a fellow of the Royal Statistical Society and a chartered statistician.

Glen Watson