Target: 350 Million Consumers!
How geodemographics is being applied across an ever expanding Europe
Speaker Profiles
 Peter Furness, Director, Peter Furness Limited
Peter runs his own business specialising in the fields of decision analytics, modelling and data mining. A mathematician by background, Peter has been closely involved with the development and application of new analytical techniques in marketing and customer value management. This includes some twenty years experience in the development and application of geodemographics in the UK and Europe.
Hilary Beedham, UK Data Archive
Hilary has worked at the UK Data Archive for over 20 years, during which she has worked in most sections. She is currently the Project Manager for an EU-funded project to reform CESSDA (the Council of European Social Science Data Archives) Research Infrastructure into a new legal entity. An Essex graduate (History), Hilary is also a Fellow of the Royal Statistical Society.
 Jack Kneeshaw, UK Data Archive/ESDS
Jack has worked at the UK Data Archive for 8 years and is currently the Service Manager for the ESDS Longitudinal and ESDS International microdata services, with responsibility for both strategic vision and day-to-day management of those services. His background and training is as a political scientist. He has a PhD from the Department of Government at the University of Essex.
 Andy Bell, Eurodirect
Andy Bell is Head of CAMEO Development at Callcredit Information Group. Andy has accumulated a wealth of experience in geographic and statistical analysis leading teams involved in retail location analysis, product development, statistical modeling and GIS. He has worked on projects for a wide range of Blue Chip clients in the Financial Services, Retail and Automotive markets and the Public Sector. Andy instigated the development of the International suite of CAMEO geodemographic classifications which now covers 35 countries.
John Rae, CACI
John is the Director of Business Planning with responsibility for the planning and implementation of new products, new areas of business and special projects for CACI .
Following a degree in Mathematics he worked for four years doing operational research in the fields of defence and alternative energy. He joined CACI 28 years ago and during his time at CACI he has managed a variety of teams covering areas such as retail planning, geographic information systems, consumer segmentation, European demographics and e-Business.
John has built consumer classifications for a number of European countries and four generations of the Acorn classification in the UK.
Richard Jenkings, Experian
Richard Jenkings has spent 20 years predicting sales for shops first with CACI and most recently with Experian. He started off as a professional Town Planner working on the computerisation of plan processing and in helping to develop land use strategies in the London Docklands area. Richard was Technical Director for International Branded products at Taylor Nelson Sofres where he analysed the brand positioning of FMCG and pharmaceutical products in a wide range of countries round the world. At present Richard is the Head of Consultancy at the Experian Market Planning Group in Britain.
Richard believes strongly that there is a clear need for the ability to make good well informed site predictions and deliver them in a simple to use system. Richard currently lives in Radcliffe on Trent near Nottingham in England and at the age of 47 took up ice-skating.
Uwe Rupp, Pitney Bowes Business Insight, Germany
Uwe Rupp is currently Product Manager for International Geocoding with Pitney Bowes Business Insight (PBBI). He is located in Frankfurt, Germany where he joined PBBI in 2001 as a project consultant. A computer scientist and geographer by background, he has 12 years professional work experience in processing geo-spatial related data in different industries like Telecommunications, Transport & Logistics and Public Sector. He believes that geocoding is a key component for providing location intelligence across a wide range of business solutions.
 Simone Baecker-Neuchl, GfK GeoMarketing GmbH
Simone Baecker-Neuchl, Head of Market Data & Research, has more than 15 years of professional experience in market data analysis and consultancy – especially concerning micro-geographic and regional data.
Prior to her work with GfK GeoMarketing, she was responsible for the team of analytical CRM consultants and market data specialists at Acxiom Germany and Consodata Germany. Simone Baecker-Neuchl worked several years for market research companies and has a master in statistics combined with political science and economics.
 Christian Becker, PhD student, Free University of Berlin
Christian Becker is a PhD student at Free University of Berlin where he is researching Semantic Web user interfaces and ubiquitous Semantic Web applications. He has worked in several development and consulting positions and is currently a partner at MES, a consultancy focused on streaming media.
 Keith Dugmore, Demographic Decisions
Keith Dugmore had already had a varied career – ranging from local government to CACI – when he founded Demographic Decisions in 1996 to provide impartial advice on the use of data to answer business questions.
He also set up the Demographics User Group, to represent 15 large commercial companies’ needs for government data, and enabling members to share their experiences of datasets, methods of analysis, and the insights obtained.
Keith is actively involved in the MRS and several other professional bodies. He has also recently been appointed Honorary Professor at the Centre for Advanced Spatial Analysis, University College London.
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