Geography and People
How academic theory has evolved into business benefit
27 November 2006
The Society of Chemical Industry, London SW1
Programme
Why do we have addresses?
Bob Barr, Manchester University
- What is an address?
- Beyond the post - 'geographic' addresses
- Joined up addressing - why it is hard to do
- Does it matter anyway?
Presentation (PDF 2MB, PDF Help)
Commercial use of address files: firing the arrows
Emma Reid, Grey Sells Consultancy
- What address data is commercially available?
- Housekeeping, cleansing, quality and suppressions
- Data protection - what can and can't be done
- Data attributes and analysis, including segmentation and market potential
Presentation (PDF 1.8MB, PDF Help)
The creation of OAC - the ONS Area Classification
Dan Vickers, Sheffield University
- Creating the OA Classification
- Accessing the OA Classification
- The advantage of an open methodology
- The value of a free to use national classification
Presentation (PDF 3MB, PDF Help)
The use and further development of OAC
Martin Callingham, Birkbeck College
- Key characteristics
- Geographical properties
- Technical performance
- Further segmentation to very large cluster numbers - OAC 10,000
- Modelling opportunities with neighbourhood statistics
Presentation (PDF 440KB, PDF Help)
Exploring the link between lifestyle and health patterns using geodemographics
Marc Farr, Dr Foster Ltd
- Applying private sector marketing techniques to analysis of health outcomes
- Linking postcode level geodemographic data to individual hospital records
- Exploring the likely impact of government policies - patient choice and payment by results
- Producing an evidence-base for locating and communicating health facilities
Presentation (PDF1.4MB, PDF Help)
The use of personal and family names to target consumers of
particular cultural, ethnic or linguistic origins
Richard Webber, University College London
- Benefits to marketers from targeting consumers on the basis of their origins
- Strengths and weaknesses of existing ‘ethnicity’ based classification systems
- Strengths and weaknesses of a classification system based on personal and family names
- Summary of methods used to ascribe origins to consumers based on their names
- Using name based classification to monitor geographical migration of minority groups since 2001
- Mono-cultural and multi-cultural neighbourhoods - relevance for marketers
Presentation (PDF 1.7MB, PDF Help)
Census analysis through time: longitudinal analyses of people and places
Paul Boyle, St Andrews University
- The value of studying people and places through time
- Introducing the Scottish ‘Consistent Areas Through Time’ (CATTs)
- Introducing the Scottish Longitudinal Study and its potential uses
- Longitudinal research and its value in understanding health inequalities
The use of longitudinal data to understand migration and residential mobility
Nick Moon, GfK NOP and Nick Buck, Essex University
- Introduction to the British Household Panel Study - sample size, length, response rates etc
- Who is moving and where?
- What are the financial consequences of moving?
- Other uses of the BHPS
Presentation (PDF 147KB, PDF Help)
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