Partnership – A Match Made in Heaven?
What does partnership really mean? Is this buzz word just the latest excuse for agencies to grab a bigger slice of client side action? Is it a threat to client slide role and where do we draw the line?
Many researchers talk about how they work in partnership, but we will explore what this actually means in practice and the numerous benefits for both client and agency, not forgetting some of the pitfalls.
It is impossible (and unrealistic) for agencies to truly work in partnership with all their clients and there has to be an appreciation that this is not the holy grail for all clients (as much as agencies might want it)! Nunwood case studied a number of examples where we have achieved this and the importance of measuring the success of these partnership.
Kathryn Boxall provided tactical steps to achieving true partnership, knowing when partnership is not the right approach and guidance on how to measure this match made in heaven!
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About the presenter
Kathryn began her career at Express Newspapers, moving on to spend 8 years at NOP GfK in the technology team.
In 2005 she joined Nunwood as Divisional Director and was recently appointed Head of Global Insight working across sectors, with clients as diverse as Vodafone, Somerfield and National Express.
Nunwood is the winner of Marketing Magazine Research Agency of the Year – 2004, 2005, 2007.
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