From Guanzhou to Glasgow, Lager, Legislation and Late Nights

Ken Dixon, Newhaven
April 2004

San Miguel and Tennent's are the two "indigenous" lagers of Guanzhou and Glasgow respectively. Both have a large and loyal customer base, both have to work hard to drive re-appraisal and stay ahead of the competition.

Ken Dixon, Planning Partner at Newhaven, talked the meeting through late nights, seedy bars, karaoke launches and the key cultural and market insights that lie behind recent campaigns for two brands in very different markets: San Mig Light in China and Tennent's Lager in Scotland.

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