February 2004

ACORN: recent developments related to geo-demographic market segmentation
Charlotte Whitmore, CACI/ACORN

Charlotte Whitmore is senior consultant for CACI. She discussed recent developments in the ACORN socio-demographic segmentation system related to the new 2001 Census data.

From job to profession: getting qualified in market research
Karen Adams, MRS

Karen Adams is the Professional Development Manager for the MRS. Her presentation looked at the role of qualifications in raising the profile of professions, and provided an overview of the MRS's ladder of qualifications. Report.

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