The MRS Advanced Certificate in Market & Social Research Practice

The MRS Advanced Certificate has been developed by MRS and drawing on best practice across the profession, the Advanced Certificate is designed to provide a practical grounding in the principles and techniques which underpin effective research.

This degree level qualification is designed for those who have just entered or are seeking to enter the research profession, working in the areas of commercial market and/or social research, either within research agencies or client-side research departments.

The qualification seeks to enable candidates to develop a wide range of research skills. These include the abilities to:

Brochure for Candidates

understand, define and evaluate research objectives for given research problems
design appropriate research solutions to identified problems, based on a clear understanding of a range of research approaches and techniques
select appropriate techniques for the collection and analysis of the data necessary to inform effective decision-making
provide recommendations to support the decision-making process, based on a clear understanding of the information gathered during the research process
analyse and evaluate choices made at each stage in the process

Assessment Dates 2009/10

Resources for Candidates

List of awardees from June 2008

‘I found studying for the MRS Advanced Certificate really worthwhile. It has helped me to validate and substantiate my knowledge of market research. My work at VisitScotland has also benefited from my increased research knowledge. As a result of my study, I am more confident when making research decisions and assessing research needs.’

Mareike Bode, Assistant Research Manager, VisitScotland

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