Who is this Qualification for?

This qualification is designed for a wide range of people:

business studies students: Knowledge of market research can help widen your view of the business world, and signal a potential career path.
owners of small businesses: An awareness and understanding of research tools and the research process can help you to carry out independent, small-scale research to support your business.
larger organisations which commission research: An understanding of the research process can help you to work more effectively with your chosen researchers.
market research interviewers: Greater knowledge of the wider world of research can give you a deeper understanding of your work and your role in the research process - and help you to further your career in the research profession.