Ian Brace

Ian Brace is UK Group Research Director for TNS UK. Ian has been a market researcher for over 30 years, during which time he worked for MAS Survey Research, NOP, Esso Petroleum and BJM Research.

He has a BSc in Mathematics and Statistics, and is the author or co-author of more than a dozen published papers. He has received industry awards from AMSO (Research Effectiveness Awards), Academy of Marketing and ISBA (twice).

Ian is a Visiting Fellow in market research at Bristol Business School, and is currently a member of the Council of MRS and Deputy Chair of the Market Research Standards Board which he joined in October 1999.