Caroline Callahan

Caroline Callahan is a Research Director at Ipsos MORI and has worked in market and commercial research for 26 years. She heads up Ipsos MORI’s Public Affairs Monitor (PAM) Omnibus division and Ipsos MORI’s Polls for Publication unit (which overseas and approves Ipsos MORI’s published survey research materials). She also works within the Higher Education research area. 

Caroline commenced her research career at RAL in 1981 working across numerous markets such as automotive, tobacco, sports and DIY. In 1984 she joined Gallup undertaking both social and commercial research in this country and internationally. Whilst at Gallup, her clients spanned the public and private sectors and she gained wide-ranging experience in consumer, NPD, concept development, branding, education, tourism, media, transport and leisure research.

Caroline is very committed to raising standards in market research and throughout her career has undertaken dozens of official and legal research studies the results to which have been used within formal applications, tribunals, commissions and courts of law – an area of research where methodological rigour and reporting is of key importance. In addition to undertaking and specifying such studies she has also been commissioned to carry out many independent critiques and peer reviews of other agencies’ research studies.

After studying Business Studies she took a postgraduate Diploma in Marketing Studies. She also holds the CAM Diploma in Marketing and Advertising and the Diploma of The Market Research Society.

Caroline is a Full Member of MRS. She joined the Market Research Standards Board in April 2005.