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Interviewer Identity (IID) CardThe IID Card provides respondents with the means to verify the legitimacy of an interviewer conducting market research. How does an interviewer gain the trust from a respondent? Of course the skill of the interviewer is key, but this can be reinforced by something as simple as showing a genuine ID card from the industry's professional body.
We are now accepting orders for 2009 IID Cards (PDF 219KB, PDF Help). Please place your order by 5 December 2008 to ensure delivery by the New Year. Additional 2008 IID Cards (PDF 2MB, PDF Help) are also available. If you have any queries, contact John Bizzell on telephone: +44 (0)20 7566 1827. |
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