Online Research

Some key points

Respondents who have refused or have already completed the survey must not be re-presented with the same survey.
Respondents must be told the identity of the researcher/organisation conducting the research and/or the client carrying out the project.
Researchers must adequately protect personal data collected or stored on websites or servers.

Find out more

Online Research Guidelines (PDF 152KB, PDF Help)
Published January 2012

Frequently Asked Questions

How do I obtain parental permission?

Online surveys with children require parental permission to be sought in order to continue with a survey. This can be obtained by inserting an age screener before moving on to the questionnaire section. If a respondent is underage then you can ask them for parental contact details to call to ask for permission to continue. An identification code number can then be given to the parent for the child to enter on the screen in order to continue. This should not be done via email as personal identification is impossible.
See: MRS Code of Conduct: Rule B31

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