 Peter Mouncey
Peter left the Automobile Association in 2000 after 29 years, latterly as a member of the senior management team responsible for Group Marketing Services and CRM strategy.
A visiting Fellow of Cranfield University School of Management, teaching and researching various marketing topics, including key account management, and a Director of the Cranfield Return on Marketing Investment Research Club. Also Director of Research at the Institute of Direct Marketing (IDM).
A Fellow of both the Market Research Society (MRS) and the IDM; a former Chairman of the MRS and a past member of the IDM Council. Has also chaired the Association of Users of Research Agencies, and the Research Development Foundation. He is a long term member of the MRS Market Research Standards Board, and has worked with the MRS, and other market research industry bodies, on developing and implementing strategy in response to the Data Protection Act 1998 and writing the Society’s guidelines on this topic. Also runs seminars on data privacy and survey research.
Peter is the editor of the International Journal of Market Research (the journal of the MRS) and also serves on the Executive editorial board of the IDM journal.
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