Market Research Standards Board (MRSB)The MRS Market Research Standards Board (formerly the Professional Standards Committee, PSC) recommends to the MRS Council the adoption of regulations to support the professional standards for market research. These take the form of the MRS Code of Conduct, best practice guidelines, and disciplinary regulations and procedures.
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Susan Blackall Susan began her career with PAS, followed by appointments at BJM and NOP. She joined Research International UK in 1990, where she held a range of senior management and client facing positions. Her particular areas of expertise are financial services, telecoms, customer service benchmarking & monitoring, employee research and the public sector. |
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Ian Brace Ian is UK Group Research Director for TNS UK. Ian has been a market researcher for over 30 years, during which time he worked for MAS Survey Research, NOP, Esso Petroleum and BJM Research. Ian is a Visiting Professor in market research at Bristol Business School. |
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Sue Brooker Sue has extensive research experience, working in many sectors including media, financial and commercial research. However, Sue’s main field of expertise is social research and she was head of BMRB’s Social Research Division from 1999–2007, and head of Quantitative Research at The National Centre for Social Research from 2007–2010. Sue now works in the private health sector in the field of addiction. Sue has served on the Market Research Standards Board for many years and is a former Council Member. She is also a Fellow of the MRS. |
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Sue Burden Sue has a unique mix of research experience from the perspective of client in Marketing, advertising, client-side Market Research Manager and now Sue is a freelance researcher with Comms Savvy Research and other marketing organisations, specialising in qualitative and quantitative brand communications research and semiotics. |
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Caroline Callahan Caroline is a Research Director at Ipsos MORI where she works within the Public Affairs and Polls for Publication divisions. She also works within the Higher Education research area. During her time at Ipsos MORI she has worked extensively as a forensic researcher where survey research is being used as evidence in court. Caroline has 31 years of research experience as a qualitative and quantitative researcher, spanning both the commercial and public sectors in domestic and international markets. |
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Richard Ellwood Richard Ellwood has worked in media and telecoms research for ten years with a mix of agency and client-side experience. He is a Director responsible for Brand and Marketing Research for The Walt Disney Company EMEA. A key achievement whilst with Disney has been establishing and embedding a 12 country 'Kids Tracker' measuring channels and key franchise performance. In addition his responsibilities cover managing all ad hoc research to develop or evaluate marketing / brand initiatives using a range of qualitative and quantitative methodologies. Richard formerly worked at Vodafone UK where he managed brand and marketing research plus successfully established a quantitative and qualitative employee research programme. He holds a BA Hons in Marketing from Manchester Metropolitan University, has spoken at many Industry conferences and is a full member of the MRS |
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Fiona Jack Fiona is Managing Director of Green Light International, a boutique qualitative agency with global connections and expertise, which she founded in 1998. As a linguist, she has specialised in international qualitative. Fiona began her research career at TNS, moving on to The Research Business International, Millward Brown and Fusion Research, before setting up Green Light. She was previously Chair of the AQR. Fiona is a Fellow of the MRS and Vice Chair of MRSB. |
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Geoff Gosling Geoff is a Senior Research Director at Synovate. Born and raised as a qualitative researcher, he has in recent years spent time on the client-side and moved into key client account management. A passionate exponent of qualitative research, Geoff has extensive experience in many areas, but specialises in communications research, service development, product evaluation, and customer satisfaction. Geoff has served on MRS Council for the last 4 years and has recently taken over as Chair of MRSB - the Market Research Standards Board. He is also a regular convenor of MRS training courses. |
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Vanessa Hyland Vanessa Hyland is currently Head of Broadcasting Content research at Ofcom, the UK’s communications market regulator. Vanessa has been a market researcher for 18 years and has experience as both a supplier and commissioner of qualitative and quantitative research. Prior to her current client-side role at Ofcom, Vanessa has worked at a number of large and medium size research agencies including TRBI (now Synovate), Hall & Partners and Research International. She has a BSc in Economics from University College London and holds the Diploma of the Market Research Society. |
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Graham Kelly Graham Kelly is a founder of Word of Mouth, the social research consultancy. Graham has had a varied career in market and social research/analysis, including work in the construction materials industry, local government and health, as well as working on the agency side, with RAS in the 1980s/90s, and with BMRB from 1995 until 2009. |
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Peter Mouncey Following a brief period at The Gas Council, Peter joined the Automobile Association in 1971, where he worked until early 2000, latterly as a member of the senior management team responsible for Group Marketing Services and CRM strategy. Since leaving the AA Peter works as an independent specialist marketing services consultant. Peter is a Visiting Fellow at Cranfield University School of Management and Editor in Chief of the MRS journal The International Journal of Market Research. |
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Oliver Murphy Oliver is Managing Director of Diagnostics (Social & Market) Research Ltd – a specialist qualitative research company that he set up in 1985. He has extensive experience across many sectors and techniques with an emphasis on strategic studies in areas such as social, food, toiletries, retail, finance and tourism. |
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Giles Pavey Giles is responsible for helping retailers win through their work with dunnhumby – by putting customers at the heart of their decision making. He leads dunnhumby’s work with retailers on four continents. Additionally, Giles chairs dunnhumby’s innovation group. He speaks internationally on a regular basis on the subject of customer insight and retail marketing to both academic and commercial audiences. |
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Adrian Sanger Adrian is now an independent Marketing Consultant. Until October 2009 Adrian worked for dunnhumby, a Marketing Consulting company which joins customer data and research to create Insight about the shopper. Their mission is to help clients get to know and treat their customers better. At dunnhumby, Adrian founded the Research & Insight function, created and built the online community shopperthoughts.com and operated both as a buyer and a supplier. |
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Helen Turner Helen Turner is an independent consultant, working mainly in the Quality and Training areas, including being a Quality assessor. She has over 30 years research experience, working both clientside (Gillette, Spillers, Van den Berghs & Kimberly Clark) & for agencies (Sample Surveys/Synovate). She is a Fellow of the MRS & has been a member of the PSC/Standards Board for many years. |
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