Oliver Murphy

Oliver has a BA Hons degree in International Marketing, speaking good Spanish and reasonable French.
His initial work experience was with Gillette, in marketing and market research, in both Spain and London as part of the degree course. He began his career as a quantitative researcher with Beechams, now part of GlaxoSmithKline.

He moved into qualitative research with David Gordon Associates and then CRAM (Cooper Research & Marketing) in 1982. In 1985 set up Diagnostics Market Research in partnership with Michael Peters Group, a leading design agency. In 1990 he bought out from Michael Peters to go independent as Diagnostics Social & Market Ltd.

Oliver has many years of experience in qualitative research especially in the area of strategy, communications, branding and packaging design in consumer, B2B and social research fields. He also has extensive experience of international research for many multi-national clients and has worked extensively across Europe as well working in the Americas and the Middle East.

Oliver is a Full Member of MRS and is currently the Vice Chair of AQR (Association for Qualitative Research).