Public opinion and survey research
Some key points
- The researcher must ensure that there are measures in place to check and agree any reporting of the research results.
- Questions must not lead a respondent towards a particular answer.
- When opinion research results are put in the public domain MRS Members must supply data to support the results if it is requested.
Find out more
Using Surveys
for Consultation (PDF 26KB, PDF Help)
Produced jointly by The Market Research Society and the Local Authorities
Research and Intelligence Association (LARIA), published February 2005
NB: These are guidelines are not part of the disciplinary framework
but have been written to guide non-members.
See also:
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