MRS Professional Standards: The Telephone Preference Service and research

The Telephone Preference Service and research The Telephone Preference Service (TPS) was established by law to allow telephone subscribers to prevent calls for the purpose of direct marketing. Market, social and opinion research is not included within the definition of direct marketing. The letter sent to TPS registrants states: "It is worth noting that registering with the TPS will not stop calls from market research organisations. If you want to stop these calls or any other non-direct marketing calls, you will need to contact the companies that make them directly." Where you have been contacted by a research organisation that you do not wish to be contacted by, you should make a request not to be contacted again. Under the MRS Code of Conduct, MRS Members and MRS Company Partners are bound to honour this request. If a call is made after the request is received, MRS is prepared to investigate this as a potential breach of the Code.


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