Developing Relationships using Online Panels & Web 2.0 Communities

Objective

This course enables you to:

• understand how best to develop relationships and run online panels with your customers using the latest techniques.

Learning outcomes

By the end of the course, the delegates should understand:

• what is Web 2.0 and the implications it has for research
• the importance and benefits of online customer panels and communities
• how to set up customer online panels and communities
• the options for hardware and software and internal resource issues
• panelist life stage and best practice for panel motivation
• how best to communicate with panelists and the usefulness of newsletters, online forums, etc
• the effects of panels on customers and how best to maximize positive outcomes

Who will benefit?

This course will benefit people about to develop online panels for their customers and those who already have them but want to relaunch them in the light of recent web developments. It will focus primarily on client-based panels but will also include some information pertinent to access panels.

Price

• Members £295 + VAT
• Non-members £445 + VAT

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