A Guide to Online Qualitative Techniques

Objective

This course enables you to:

  • understand more fully the whole range of new, emerging and more established online techniques which have been added to the qualitative researchers’ toolkit.

Learning outcomes

By the end of the course, delegates should have a better understanding of:

  • the different range of online qualitative techniques that are available
  • what the techniques mean, how they are similar/different to each other and to other qualitative techniques
  • when online techniques should be considered – for which business issues, specific subject areas and audiences
  • the implications for the qualitative skills required for conducting online qualitative research

Who will benefit?

This course will benefit more senior researchers, marketers and research buyers who want to understand the latest thinking in online qualitative research and how they can apply the techniques to enhance their business decision making.

Price

  • Members £295 + VAT
  • Non-members £445 + VAT

Book now

 

Research Skills: Advanced

6 November 2008

Venue: 15 Northburgh Street, London EC1V 0JR

Course convenors

Pete Comley (6 November)

Pete Comley is the Managing Director of Virtual Surveys Limited, a company he started in 1998 to specialise in Internet and website research in particular. Much of his initial work concerned websites. However in the last two years, conducting conventional research online has become a major part of his business.

Pete has a Psychology degree and started work at Research International in 1981. He then worked at both Nestle and Lever, before becoming a director at Simon Godfrey Associates (SGA), where he was responsible for Internet research and also worked on NPD research. Indeed, Pete has been heavily involved in developing the Internet as a method for data collection since 1995. He has presented numerous papers and run courses on this subject for ESOMAR, the MRS and many others.

Syndicate groups Discussion
Role play/video Complementry courses available

Complementary: Advanced Qualitative Thinking

INTRODUCTORY ESSENTIALS REFINING ADVANCED
BUSINESS SKILLS LEADERSHIP SKILLS ONLINE TRAINING
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