Researching Websites
Objective
This course helps you to:
develop a detailed understanding of the latest options and methods for researching websites.
Learning outcomes
By the end of the course, delegates should recognise and understand:
- the importance of conducting research on websites at different stages
- the options and benefits of different approaches to usability research
- the role of online research techniques in website testing (e.g. blogs, online groups etc)
- how best to use quantified techniques in website testing (e.g. pop-up surveys)
- how to use other website techniques such as eye-tracking, information architecture testing, accessibility testing, etc
Who will benefit?
This course will benefit senior research buyers and practitioners who are involved in website research. It is also relevant to also a broader audience of those involved more generally with their company’s website (e.g. website managers, developers and designers).
Please note that this course is not about using the Internet to carry out conventional surveys (eg online panel research). It focuses on researching websites themselves.
Price
- Members £295 + VAT
- Non-members £445 + VAT
Research Skills: Advanced
Venue: 15 Northburgh Street, London EC1V 0JR
Course leaders
Pete Comley
Quentin Ashby
Pete Comley is the Chairman of Virtual Surveys, the company he set up in 1998 to specialise in internet and website research. He has 25 years’ experience in market research and is a frequent speaker at conferences on issues related to website research.
Quentin Ashby is Managing Director at Virtual Surveys, with over 15 years’ research experience in both consumer and business markets. Quentin has presented at a number of MRS and ESOMAR conferences, mainly focusing on driving consumer insight into client businesses.
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