Being a Consultant

Many researchers say they want to be more of a strategic consultant to their clients – a laudable aim but “being a consultant” means having a different sort of relationship with clients (and often with different people) and successful consulting means developing a rather different skill-set and adopting a different mind-set.

This day explores the key components of successful consulting.

Who will benefit?

Experienced researchers who wish to develop added-value consulting services to their clients.

Objectives

To raise delegates understanding of the key components of successful consulting and to clarify the distinction between ‘being a researcher’ and ‘being a consultant.’ To thereby help delegates:

  • Understand what additional skills they need to develop (if any)
  • Plan changes in their ‘offering’ – products, services, targeting, attitudes and behaviours – to enable them to pitch successfully and work effectively as consultants

Learning outcomes

By the end of the course, delegates should have learnt how to:

  • Understand the characteristics of ‘consulting’ and comparisons with market research
  • Researcher and client benefits of offering ‘consultancy’
  • Client perspective – what they want and how they make business decisions
  • The consulting skill-set and what consultants do
  • Business management theory inc. Knowledge Management
  • Making the transition
  • Action planning

Price

  • Members £295 + VAT
  • Non-members £445 + VAT

Book now

 

Business Skills

31 January 2008

Venue: 15 Northburgh Street, London EC1V 0JR

Course leader

Mike Imms

Mike is a Fellow of the MRS and has worked in marketing and marketing research for his entire career. His experience covers the public sector (Price Commission) as well as the private sector, and he has worked as both a research practitioner and client-side (Philips Consumer Electronics) and in advertising as an Account Planner (CDP).

Since 1990 he has worked as an independent research consultant and for the past five years he has specialised in training – running numerous courses across the marketing services sector. He has been involved in training for the AQR, IPA and APG as well as the MRS. An extensive programme of ‘open’ and in-house training events has attracted delegates from virtually all the major research agencies plus many client organisations and most major advertising agencies.

 

 

 

 

 

 

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