Winning Negotiation Skills

Objective

The whole world is a negotiating table.  We negotiate every day of our lives, often unconsciously, often incompetently.  This workshop will help increase your conscious competency in negotiations, both before and after the project’s commission.  It will equip you with the skills to maximise your gain and profitability whilst maintaining a strong relationship with clients and suppliers alike.

Learning outcomes

On completion, delegates will:

• Have mastered the fundamental skills of effective negotiation
• Be able to analyse where & when negotiation is necessary
• Understand the crucial importance of preparation & planning, and the difference between them
• Understand, and be able to demonstrate, the difference between ‘value’ & ‘price’
• Have improved their key communication skills, notably the use of effective questioning & active listening
• Know how to balance listening with assertiveness
• Be able to handle pressure, unreasonable demands & conflict
• Have analysed their own ‘default’ negotiation style & added other responses to their personal armoury
• Have applied a range of tactics used by professional buyers to maximise results
• Have increased their personal confidence & effectiveness in negotiations to both clinch the original deal & handle challenges ongoing
• Appreciate that you can be an effective negotiator whilst still strengthening long-term client / supplier relationships

Who will benefit?

All those who need to negotiate with clients or suppliers, whether internal or external.  The workshop is equally suitable for client and agency researchers, and for those who need to negotiate either at the pitch / proposal stage or throughout the project lifecycle right up to delivery.

Price

• Members £295 + VAT
• Non-members £445 + VAT

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