Essential Skills in Marketing
Fundamentals of marketing

Objective

This course will enable you to:

• understand the broader marketing context, in terms of both the key theories of marketing and brand management, and engage with broader strategic or business discussions.

Learning outcomes

By the end of the course, delegates should have a practical understanding of:

• the core theories of marketing and brand management
• the variety of tasks, responsibilities and priorities of marketing clients
• how to build a better understanding of clients’ perspectives
• how to enhance value to clients, by enabling the agency researcher to engage in broader strategic/business debates

Who will benefit?

This course will benefit all researchers who do not have first-hand experience of working in marketing. It is likely to be of greatest value to those working directly with client marketing departments (taking briefs, preparing proposals, debriefing and making recommendations).

Price

• Members £295 + VAT
• Non-members £445 + VAT

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