Idea Generation

This course is for anyone who needs to improve their skills in facilitating ideation and complex problem solving. Using a proven time-tested method, the Osborn-Parnes Creative Problem Solving process, dramatically improves the chances for conducting a successful ideation session. Specific tools and techniques for various phases of the process gives facilitators what they need to address challenges such as lack of ideational fluidity, low energy, or poorly framed objectives.

Objectives:

This course will enable you to:

  • Assess where the organization is in terms of the kind of thinking necessary depending on the context of the challenge
    • Visionary thinking
    • Strategic thinking
    • Transformational/Generative thinking
    • Tactical thinking
  • Manage and Facilitate idea generation sessions
  • Frame the problem and set up a “platform” for successful ideation
  • Create exciting plans that inspire confidence and forward implementation

Learning Outcomes:

On completion, delegates will have experienced and gained a practical understanding of:

  • A process framework for ideation, specifically the Creative Problem Solving process (CPS) a six-step, structured method for deliberate creativity and innovation
  • How to trigger and nurture a creative mindset through tailored exercises and methods
  • The need to separate and alternate divergent and convergent thinking at each stage of the CPS process
  • The tools and techniques available for divergent and convergent thinking, among which:
    • S.C.A.M.P.E.R.
    • Forced Association
    • Role playing/improvisational Games
  • Ways to take the best ideas forward and to aid their implementation
    • How to generate excitement
    • How to create “Plan Integrity"

Who will benefit?

This course will benefit all those who are asked to run idea generation within their professional setting. It is especially relevant to those who already run workshop-style sessions and are in need of a wider set of tools and techniques to achieve improved idea generation and solve problems creatively and effectively. The course will suit delegates from both client organisations and agencies, and will help any person become a better facilitator of ideation sessions of all kinds.

Price

  • Members £295 + VAT
  • Non-members £445 + VAT

Book now

 

Business Skills

11 September 2008

Venue: 15 Northburgh Street, London EC1V 0JR

Course leader

Caroline Pakel-Dunlop
Gregg Fraley

Caroline’s multi-lingual background – she facilitates in both English and French - had led her to specialise in multi-national qualitative research from the early days. Over the last 20 years, she developed a passion for building strong relationships between brands, people and cultures. Her global perspective has led her to work on many international and national brands at all stages of development. Recent professional interests have led her to develop ways to deliberately generate and trigger a more creative mindset among respondents and to help clients implement research findings through creative facilitation.

Gregg Fraley is a writer, speaker, and trainer with an expertise in creative problem solving. He trains Fortune 500 companies in the Osborn-Parnes model of creative problem solving, otherwise known as CPS. His clients for training and ideation include BBDO Advertising, Johnsonville Sausage, LaSalle Bank, and ConAgra Foods. Gregg is also the author of Jack’s Notebook, the first business fable related to deliberate creative process. Gregg is a board member of the Creative Education Foundation (CEF) and is a leader and trainer at the annual CPSI (Creative Problem Solving Institute). He also teaches at the annual CREA (European Creativity Association) and is a professional member of the National Speakers Association (USA).

 

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